20.500.12556/DKUM-55139 Analiza vloge Aninega dvora v kulturnoturistični ponudbi Rogaške Slatine Analysis of Ana's Mansion's (Anin dvor) Role in the Cultural Tourism Offer of Rogaška Slatina V diplomskem delu smo pisali o kulturnem turizmu in kulturnoturistični ponudbi ter o menedžmentu turistične destinacije. V prvem poglavju smo opredelili namen in opisali problem, ki je predmet diplomskega dela. Zastavili smo cilje in hipoteze ter pripravili načrt raziskovanja. Izbrali in zapisali smo predvidene metode dela in omejitve pri raziskovanju. Drugo poglavje smo posvetili teoriji kulturnega turizma in s tem povezanim pojmom ter osvetlili temo menedžmenta v turistični destinaciji. Vsebina tretjega poglavja je raziskovanje kulturnoturistične ponudbe Rogaške Slatine s poudarkom na novi turistični privlačnosti po imenu Anin dvor. Med zaposlenimi pri osrednjih turističnih ponudnikih Rogaške Slatine in obiskovalci Aninega dvora smo izvedli anketiranje ter analizirali rezultate in potrdili teze. Četrto poglavje predstavlja sklep in priporočila vodstvu muzeja Anin dvor za doseganje boljših rezultatov oz. za povečanje števila obiska hotelskih gostov iz destinacije. In this thesis, we wrote about cultural tourism, about cultural tourism offer and about destination management. In the first chapter, we defined the purpose and described the problem, which is the subject of the thesis. We set objectives and hypotheses and developed a research plan. We selected and put down the research methods and set research limitations. The second chapter is devoted to the theory of cultural tourism and topics associated with it. We presented parts of the tourism destination management theory. The content of the third chapter reveals the cultural and tourism offer of Rogaška Slatina. The focus is on a relatively new tourism attraction called Anna's Mansion (Anin dvor). We conducted a survey among employees of some central stakeholders in tourism in Rogaška Slatina and on the other hand, we made an opinion pole between the visitors of Anna’s Mansion. In this part, we also presented the results and confirmed our hypotheses. The fourth chapter contains conclusions and recommendations for the Anna’s Mansion museum management in order to achieve better results and augment the number of hotel visitors from the destination Rogaška Slatina. kulturnoturistična ponudba kulturni turizem destinacijski menedžment Anin dvor Rogaška Slatina cultural-tourism offer cultural tourism destination management Anna’s Mansion Rogaška Slatina true true false [M. Stiplošek] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2015-09-29 19:12:37 2016-03-30 11:23:12 2022-06-08 03:10:42 2021-05-13 03:35:36 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 12247068 URN:SI:UM:DK:HIVFCZBK VS_Stiplosek_Melita_2015.pdf VS_Stiplosek_Melita_2015.pdf 1 50CDF5BD23B4642CFDEC6EB652601B22 e1dfba350467fefe8e1cecc791903460210efc048a205adef2e09daac8b138ff 36e2ce87-7c07-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=82288 Ekonomsko-poslovna fakulteta 0 0 0