20.500.12556/DKUM-55327 RAZVOJ NOVEGA IZDELKA V MESNOPREDELOVALNI INDUSTRIJI NEW PRODUCT DEVELOPMENT IN THE MEAT PROCESSING INDUSTRY Razvoj novih izdelkov je ključnega pomena za obstoj in nadaljnji razvoj podjetij. Danes živilska podjetja poslujejo v ekonomskem okolju stalnega spreminjanja povpraševanja kupcev, zato se morajo hitro prilagajati na tržišču in razvijati nove izdelke, ki bodo konkurenčni na trgu. Prihod konkurence iz srednje in zahodne Evrope v Slovenijo po vstopu v EU je povzročil porast uvoza živilskih izdelkov in s tem v največji meri vplival na ponudbeno in posledično cenovno politiko izdelkov pri distributerjih in trgovcih. Ker spada razvoj novih izdelkov med tvegane procese v podjetju, je potrebno s številnimi raziskavami izvedeti, kaj porabniki potrebujejo in kakšne so njihove želje. Raziskovalni problem v nalogi temelji na preverjanju konceptov za novi pripravljen izdelek iz piščančjega mesa in ugotavljanju, katere lastnosti in njihove ravni udeleženci raziskave najbolj preferirajo po pomembnosti in katere lastnosti vplivajo na nakupno odločitev izdelka. Izbrali smo omejeno število lastnosti (velikost pakiranja, sestava izdelka, cenovni razred, blagovna znamka in kakovost), ki bi sestavljale pripravljen izdelek iz piščančjega mesa. Izmed številnih raziskovalnih metod za preverjanje novih konceptov pri procesu razvoja novih izdelkov smo se odločili za metodo conjoint, s katero smo preverjali hipoteze. V raziskavi so nas vzporedno zanimale tudi razlike v preferiranju posameznih lastnosti med posameznimi skupinami porabnikov glede na spol in dve starostni skupini, katere smo ugotavljali s pomočjo Mann-Whitneyjevega U testa. New products development is essential for the existence and further development of the companies. Nowadays, the food processing companies operate in the economic environment of constant changes in the customer demands. Therefore, the companies must adapt rapidly to the market and develop new products that will be competitive on the market. After Slovenia entered the European Union, the competition from Central and Western Europe has caused a rise in import of food products and thus largely affected the supply policy, and consequently, the prices of products from distributors and dealers. Since the new products development is a risky process in the company, a number of researches is required to learn what consumers need and what their wishes are. The research problem of the thesis is based on the verification of concepts for new convenience products from chicken meat and on the determining which attributes and their levels are the most desirable to the consumers, and which attributes are the most important in buying the product. We have selected a limited number of attributes (pack size, product structure, price range, brand and quality), of which the final product of chicken meat shall be made. Among many research methods to verify the new concepts in the process of new product development, we have chosen the conjoint method by which the hypothesis were verified. In the study, we were interested in the differences in preferential treatment of the individual characteristics between different groups of users, namely by gender and age group, which were determined by using the Mann-Whitney U test. novi izdelek razvoj novega izdelka trendi v mesnopredelovalni industriji pripravljen izdelek iz piščančjega mesa lastnosti ravni metoda conjoint Mann-Whitney U test. a new product a new product development trends in the meat processing industry a convenience chicken meat product attributes levels conjoint method Mann-Whitney U test true true false [G. Tkalec] Slovenski jezik Angleški jezik Magistrsko delo 2015-10-21 13:19:18 2016-01-22 11:16:52 2022-06-08 03:11:49 2021-05-14 03:21:53 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 12199708 URN:SI:UM:DK:WWTTB3O7 MAG_Tkalec_Gregor_2015.pdf MAG_Tkalec_Gregor_2015.pdf 1 C951B0CAE7B10A1D87B5B5E0C2765C38 8056322914e38f5f63fc73def9756832b13f7529fe69c0391a8d84a1f99b90e3 0db747d2-7c08-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=82813 Ekonomsko-poslovna fakulteta 0 0 0