20.500.12556/DKUM-55521 Instrumenti proučevanja zunanjega okolja za potrebe razvojnega planiranja mikro podjetja Instrument of External Environment Analysis for Development of a Micro Enterprise Živimo v času, ko je za podjetja bistvenega pomena poznavanje razvojnih možnosti in zmožnosti. Za dolgoročni obstoj podjetji morajo ta svoj trud usmeriti v proces planiranja rasti in razvoja, za kar pa je potrebno proučevanje zunanjega okolja. Vsako podjetje bi moralo zaradi trenutne situacije, ki jo je prinesla finančna kriza, izvesti analizo, kot smo jo izvedli na proučevanem podjetju in nato razviti predloge strategij. Magistrsko nalogo sestavljata dva dela – teoretični in empirični. V prvem delu magistrske naloge smo se osredotočili na mikro podjetja, njihove prednosti, slabosti in jih nato primerjali s srednje velikimi in velikimi podjetji. Razmejili smo vrste mikro podjetij ter opredelili njihove razvojne posebnosti. Prav tako v teoretičnem delu opisujemo procesne razsežnosti planiranja na ravni strateškega managementa in po različnih avtorjih proučujemo metode, ki smo jih izbrali, saj menimo, da nam bodo pomagale oblikovati nov program razvoja. V drugem delu magistrske naloge smo proučevano podjetje predstavili od njegove ustanovitve do danes ter njegov razvoj s ključnimi spremembami v rasti in razvoju. S pomočjo metod, ki smo jih predstavili v teoretičnem delu magistrske naloge in jih uporabili na primeru proučevanega podjetja, smo proučili zunanje okolje podjetja. Nowadays, awareness of development opportunities and capabilities is of great importance for a company. In order to ensure long-term existence, companies should focus their efforts on the planning process of growth and development, therefore it is necessary to study their external environment. Due to the current situation brought about by the financial crisis, every company should carry out analysis as was conducted for the company described in the thesis, and then propose strategies. Master's thesis consists of two parts - theoretical and empirical. In the first part of the master's thesis we focus on micro-enterprises, their strengths, weaknesses, and then compare them with medium-sized and large enterprises. Different kinds of micro-enterprises are described, along with their development peculiarities. In the theoretical part we describe the process planning at the level of strategic management. Furthermore, we study chosen methods, because we believe that they will help us create a new development program. In the second part of the master's thesis the company’s history and its development along with some key changes in growth and development is presented. We examine external environment of the company using methods that are introduced in the theoretical part and applied for the examined company. zunanje okolje podjetja mikro podjetje analiza interesnih udeležencev Porterjev pristop matrika panoge metoda scenarija sinteza zunanjih dejavnikov. company's external environment micro-enterprise analysis of stakeholder participants Porter approach line of business matrix scenario method synthesis of external factors. true true false [K. Plahuta] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2015-11-18 22:20:15 2016-03-07 12:38:13 2022-06-09 03:09:05 2021-05-14 03:38:06 2015 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 12220956 URN:SI:UM:DK:SUUITE2G MAG_Plahuta_Katja_2016.pdf MAG_Plahuta_Katja_2016.pdf 1 6C49B9CB24CB1E0B17E5960E561050AE bc73263e5812bc2a259b21b175d949ab8180f8a6e3ecd5c57cbb641102ff226b de2fd875-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=85461 Ekonomsko-poslovna fakulteta 0 0 0