20.500.12556/DKUM-55577 Učinkovito tržno komuniciranje samostojnega finančnega svetovalca Effective marketing communications of independent financial adviser Samostojni finančni svetovalci se poslužujejo različnih tržno-komunikacijskih orodij, da bi ljudem predstavili način dela zaupanja vrednega finančnega svetovalca. Predpostavlja se, da bolj kot finančni svetovalec posveča pozornost komuniciranju, razvijanju odnosov s posamezniki, dela na prepoznavnosti in upošteva želje posameznikov, več možnosti ima, da se bodo odločili za sodelovanje z njim. V diplomi se ukvarjamo z ustreznim načinom tržnega komuniciranja samostojnega finančnega svetovalca, ki je predvsem namenjeno pridobivanju in ohranjanju porabnikov ter širjenju dobrih informacij o njem drugim porabnikom. Independent financial advisers utilize various marketing communication tools to display their trustworthiness to the people. It is presupposed that the more a financial adviser pays attention to communication, to his/her visibility, to develop relationships with individuals, and taking into account the client’s wishes, the better his/her chances are of being hired. In the thesis, we deal with the appropriate marketing communication of an independent financial adviser. The appropriate marketing communication is primarily aimed at gaining and maintaining clients, and dissemination of good information about them to other potential clients. tržno komuniciranje tržno-komunikacijska orodja integrirano tržno komuniciranje samostojni finančni svetovalec osebne finance marketing communications marketing communication tools integrated marketing communications independent financial adviser personal finance true true false J. Zidovnik Slovenski jezik Angleški jezik Diplomsko delo 2015-11-30 12:56:02 2015-12-11 07:52:34 2022-06-09 03:09:23 2021-05-15 03:16:18 2015 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.018(043.2) 19394326 URN:SI:UM:DK:GTWGXURF UN_Zidovnik_Jasmina_2015.pdf UN_Zidovnik_Jasmina_2015.pdf 1 9C6B5AC41E1EE55226141DC8927CF81C dafd9818b2b637d1ec975e02eaab851810bafc09fd65795b17be8b435809b7ce d1625059-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=83393 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0