20.500.12556/DKUM-57096 Embalaža kot pomemben komunikacijski medij podjetja. Prenova embalaže za izdelke podjetja Bioles Horizont Packaging as an important communication medium of a company. Redesign of products packaging for the company Bioles Horizont V našem diplomskem delu smo opredelili embalažo kot komunikacijski medij podjetja.Predstavili smo različne vrste embalaže in postopke izdelave, tiska in dodelave embalaže.V nadaljevanju nas je zanimal pomen vizualne podobe embalaže in njegov vpliv na komunikacijo s potrošnikom. Na podlagi teh teoretičnih temeljev smo nato analizirali konkurenčne embalaže v tržnem segmentu in prenovili obstoječo prodajno embalažo. Rezultat diplomskega dela je prenovljena vizualna podoba prodajne embalaže podjetja Bioles Horizont. V diplomskem delu je predstavljena prenovljena embalaža kock za podžig in nova embalaža za lesno volno. In our diploma thesis we define packaging as a communication medium of the company. Throughout our thesis we present different types of packaging and manufacturing procedures and what is more, different types of printing processes and special finishing techniques of the packaging. In the continuation, we are interested in the importance of the visual image of the packaging and its influence on communication with consumers. Based on these theoretical foundations we analyzed some of the competitive packaging in the market segment and we also tried to improve the old sales packaging. embalaža vizualna podoba embalaže oblikovanje embalaže grafično oblikovanje packaging visual image of packaging packaging design graphic design true true false T. Salkić Slovenski jezik Angleški jezik Diplomsko delo 2016-01-13 11:16:05 2016-03-03 13:46:13 2022-06-13 03:05:51 2021-05-15 03:39:30 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 766:771.38(043.2) 19456278 URN:SI:UM:DK:KXDCBJC6 UN_Salkic_Tilen_2016.pdf UN_Salkic_Tilen_2016.pdf 1 F33D627E4E6AE623D9FE95F97A5A854F e75b95c551564ab684133f795995ff4854ac617af467aea86fd72bab95b1474c de10d4fa-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=85455 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0