20.500.12556/DKUM-57532 UPORABA DRUŽABNIH OMREŽIJ IN MULTIMEDIJE ZA OBLIKOVANJE SPLETNE PREPOZNAVNOSTI VINOGRADNIKA: ANALIZA PRIMERA THE USE OF SOCIAL MEDIA AND MULTIMEDIA TO DESIGN A WINEGROWER WEB PRESENCE Za diplomsko delo sem se odločil narediti spletno okolje (spletno stran), v kateri bom predstavil izdelke in storitve Vinogradništva in vinarstva Ivanuša. Slednji želijo s spletno prisotnostjo razširiti trg prodaje in pridobiti na svoji prepoznavnosti. Najprej bom opredelil teoretično osnovo spletnih strani, in sicer: izgled, izgradnja, aplikacije, uporaba, itd. Opredelil bom tudi marketinško prepoznavnost vinogradništva preko socialnih omrežij in izdelal reklamno spletno stran (Facebook). Na podlagi podatkov in informacij, ki jih bom pridobil na samem vinogradništvu bom sestavil spletno mesto s pomočjo programa WordPress. Po objavljeni spletni strani na Facebooku in lastnem gostovanju na lastni domeni, analiziral odzivnosti javnosti glede na spletno prisotnost Vinogradništva in vinarstva Ivanuša. For my diploma thesis, I decided to make an online environment (website), which presents products and services in Viticulture and Enology Ivanuša. They want to expand their sales market and get recognition with a web presence. First, I will define the theoretical basis of websites, namely: appearance, construction, administration, use, etc. I will define the marketing of vine and it's growing visibility via social networks and create a promotional website (Facebook). On the basis of data and information that I will acquire at the viticulture, I will create a website using WordPress program. After publishing the website on Facebook and on its own hosting domain, I analysed of the response of the public in relation to the online presence of Viticulture and Enology Ivanuša. Vinogradništvo in vinarstvo Ivanuša WordPress spletna stran Viticulture and Enology Ivanuša WordPress website true true false [A. Simonič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2016-02-23 14:54:04 2016-04-14 16:13:16 2022-06-14 03:06:20 2021-05-16 03:20:37 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.738.5 12264476 URN:SI:UM:DK:JZFTCG9T VS_Simonic_Alen_2016.pdf VS_Simonic_Alen_2016.pdf 1 B846A63E312D591CAABD417CC5959AE4 1059e1ac2a5a5655f7ef0d71e2d09473af08a0b51c2d8f65d2e406b190a45e4a fd02e5ad-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=87413 Ekonomsko-poslovna fakulteta 0 0 0