20.500.12556/DKUM-57817 ANALIZA VIZUALNIH ELEMENTOV POSLOVNE REVIJE NA PRIMERU REVIJE MANAGEMENT IN PRODAJA VISUAL ELEMENTS ANALYSIS OF BUSINESS MAGAZIN IN THE CASE STUDY OF MAGAZIN V magistrski nalogi so predstavljeni vizualni elementi periodične publikacije tako splošno s teoretičnega vidika kot tudi z vidika konkretne analize izbrane poslovne revije Management in prodaja. Vizualne podobe predstavljajo največji del našega dojemanja sveta. Zato smo se v prvem sklopu osredotočili na komunikacijo s poudarkom na vizualni komunikaciji. Opredelili smo tudi zgodovino in splošne značilnosti revije kot specializirane periodične publikacije. Večji del teoretičnega dela je nato posvečen predstaviti teoretičnega vidika dizajna revij in pa opredelitvi lastnosti posameznih vizualnih elementov znotraj le- te. Na tem mestu so opredeljeni pomembni grafični elementi. Zaradi pomembnosti vpliva vizualne komunikacije na bralce je še kako pomembno, da dobro poznamo vse sestavine in da le- te povežemo v smiselno celoto. V sklopu raziskovalno analitičnega dela smo na podlagi teorije naredili raziskavo, ali so uporabljeni elementi v študiji primera revije Management in prodaja ustrezni in na kaj naj bo grafični oblikovalec v prihodnje pozoren. Predpostavljali smo, da je celotna vizualna podoba revije všečna, pregledna ter da pritegne pozornost, kar smo z raziskavo in interpretacijo tudi dokazali, saj so bile vse hipoteze potrjene. This master's thesis presents visual elements of periodic publication from the theoretical point of view as well as on the basis of a conducted analysis of the chosen business magazine “Management in prodaja”. The biggest part of our reception of the world consists of visual elements. Therefore, the first part focuses on communication with an emphasis on visual communication. Furthermore, the thesis defines the history and general characteristics of a magazine as a specialized periodic publication. Most of the theoretical part is dedicated to the presentation of the theoretical aspect of magazine design and the definition of particular visual elements within it. This part defines important graphical elements. Due to the importance of the impact of visual communication on readers it is of utmost importance to know all the ingredients of it and to combine them into a whole. In the scope of the research and analytical part, a research whether the used elements in the case study of the magazine “Management in prodaja” are suitable and what the graphic designer should concentrate on in the future was done on the presented theoretical basis. The assumption was that the whole visual representation of the magazine was likable, clear and that it attracts attention, which was proved through the research and interpretation, since all hypotheses were proven to be true. vizualna komunikacija poslovna revija grafično oblikovanje tiskani mediji visual communication business magazine graphic design print media true true false [V. Vivod] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2016-03-18 09:05:50 2016-05-16 15:07:44 2022-06-15 03:09:06 2019-07-11 10:19:27 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 655.26:659.13(043.2) 19586582 URN:SI:UM:DK:H4LQGTYE MAG_Vivod_Vesna_2016.pdf MAG_Vivod_Vesna_2016.pdf 1 520C436B8EFE0D53464AE4E5E59FEF1F 500d7c87988ec21b8fa040bdc43a6baa716edb2b0916f2926c40f37fe66707b9 fc5711af-7c0b-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=87381 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0