20.500.12556/DKUM-57992 PLANIRANJE RAZVOJA STRATEŠKE POSLOVNE ENOTE GORENJE SOLAR V PODJETJU GORENJE D. D. S POUDARKOM NA STRATEŠKEM MANAGEMENTU PLANNING THE DEVELOPMENT OF THE STRATEGIC BUSINESS UNIT GORENJE SOLAR IN 'GORENJE D. D.' ENTERPRISE WITH A SPECIAL FOKUS ON A STRATEGIC MANAGEMENT LEVEL V diplomskem delu obravnavamo planiranje razvoja strateške poslovne enote Gorenje Solar v podjetju Gorenje d.d. s poudarkom na strateškem managementu. Gorenje d.d. spada med velika izvozna podjetja in je poleg temeljne dejavnosti proizvodnje aparatov za dom prisotno tudi na področju inženiringa, pod katerega spada strateška poslovna enota Gorenje Solar (SPE GS). Uvodoma bomo izpostavili težave, s katerimi se je na trgu soočila SPE GS, zaradi nesprejetja podpor za obnovljive vire energije ter možne rešitve, ki bodo lahko SPE GS omogočile nadaljnje poslovanje. Predstavili bomo podjetje Gorenje d.d. in njegova poslovna področja. Opisali bomo vzroke za ustanovitev SPE GS z opredelitvijo njenih značilnosti. Opisali bomo obstoječa in možna programsko-tržna področja ter predstavili dejavnike uspešnosti SPE GS. Prikazali bomo pretekli razvoj trga sončnih elektrarn in opredelili njegovo velikost ter na podlagi tega proučili tržni potencial možnih programsko-tržnih področij. Prav tako pa bomo proučili konkurenčnost SPE GS. Zapisali bomo obstoječo vizijo in politiko podjetja Gorenje d.d. z opredelitvijo obstoječih poslovnih strategij. V nadaljevanju bomo planirali razvoj SPE GS s poudarkom na strateškem managementu. Z metodami segmentiranja bomo opredelili možna nova programsko-tržna področja in njihove strateške možnosti. Določili bomo temeljno, splošne in poslovne strategije SPE GS. Na koncu diplomskega dela bomo planiranje razvoja SPE GS ovrednotili, opredelili bodoče strukture in zapisali program uresničitve planiranega razvoja SPE GS. The present thesis analyzes the development planning of the strategic business unit Gorenje Solar within the enterprise Gorenje d.d., with a highlight on strategic management. Gorenje d.d. is one of the major export companies. In addition to its core business - home appliances manufacture - it is engaged in dynamic engineering activity within its strategic business unit Gorenje Solar (SPE GS). Initially, we are going to highlight the challenges that the SPE GS is facing on the market after it failed to receive the support for renewable energy sources. We will also present the possible solutions that could allow the future operation of the SPE GS. We are going to introduce the enterprise Gorenje d.d. and its fields of business. We are going to present the reasons for the establishment of the SPE GS and describe its characteristics. We are also going to present the current and the potential programme-market segments, and the SPE GS performance factors. The historical development of the market of solar power plants will be displayed, and its scope determined, Based on this, we will investigate the market potential of the prospective software-market segments. Equally, we are going to investigate the competitive advantages of the SPE GS. We are going to note the existing vision and the policy of the enterprise Gorenje d.d. by identifying the existing business strategies. These will be elaborated through planning the development of the SPE GS with the focus on strategic management. By using the methods of segmentation, we are going to identify the potential new programme-market areas and their strategic possibilities. We are going to determine the basic and the general business strategies of the SPE GS. In the conclusion of the thesis, we will evaluate the planning of the SPE GS development, define its future structures, and elaborate the programme of implementing the planned SPE GS development. planiranje razvoja strateški management politika podjetja strateška poslovna enota programsko-tržna področja Gorenje Solar. development planning strategic management enterprise policy strategic business unit programme-market segments Gorenje Solar. true true false [M. Škerjanec] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-01 12:04:36 2016-06-07 09:22:11 2022-06-15 03:10:02 2019-07-11 10:24:56 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.4 12308508 URN:SI:UM:DK:HVR36BRP VS_Skerjanec_Metod_2016.pdf VS_Skerjanec_Metod_2016.pdf 1 CDDF1B4DABF04B108DFED8ACC136ACB1 93e79df946c49f771d0b8f9bff82c0ec100f88ad2677328819e7aae23af67a6a 6a5911f3-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=90971 Ekonomsko-poslovna fakulteta 0 0 0