20.500.12556/DKUM-57993 Oblikovanje cen na trgu svežega svinjskega mesa v Sloveniji Pricing in the Market of Fresh Pork Meat in Slovenia Za vsako podjetje je oblikovanje cen zelo zahtevno in pomembno delo. Podjetja oblikujejo svoje cene glede na svoje dejavnosti in značilnosti okolja, v katerem delujejo. Diplomsko delo je sestavljeno iz teoretičnega dela, kjer smo proučili oblikovanje prodajnih cen skozi teorije različnih avtorjev, predstavili metode pri oblikovanju prodajnih cen, konkurenčnost prodajnih cen, s katerimi lahko podjetje kljubuje razmeram na trgu in sledi svoji viziji. Teorijo zastopništva smo predstavili v konkretnem primeru podjetja »VINCO« Trgovina in posredništvo, Aleš Šnurer s.p., ki deluje kot zastopnik podjetja Fleischhof Raabtal na slovenskem trgu. V praktičnem delu diplomskega dela smo predstavili podjetji »VINCO« Trgovina in posredništvo, Aleš Šnurer s.p. in podjetje Fleischhof Raabtal, ki medsebojno sodelujeta na mednarodnih trgih prodaje svinjskega mesa in se soočata s problematiko oblikovanja prodajnih cen svinjskega mesa zaradi globalnih vplivov. Z analizo podatkov o ceni svinjskega mesa na slovenskem in avstrijskem trgu, ki se posredno vežeta na trg EU, smo za leto 2013 in 2014 podrobneje predstavili dejavnike, ki so vplivali na oblikovanje cen svinjskega mesa v Sloveniji in predstavili možne izboljšave za konkurenčno delovanje na slovenskem trgu. For each company setting up the prices is a very difficult and important work. Companies create their prices according to their activities and characteristics of the environment in which they operate. The thesis consists of a theoretical part, where we have studied the formation of selling prices through the theories of different authors, we have presented the methods in designing of sales prices, competitive position of sales prices, through which the company can act on the market and follow it΄s vision. We have presented the theory of representation in the specific case of the company »VINCO« trade and commission, entrepreneur Aleš Šnurer, who acts as a representative of the Austrian company Fleischhof Raabtal on the Slovenian market. In the practical part of the thesis we have presented the companies »VINCO« trade and commission, entrepreneur Aleš Šnurer and company Fleischhof Raabtal who cooperate on the international pork meat markets and have been facing the problem of creating sales prices of pork meat due to global impact. Throught the analysis of the data on the price of pork meat on the Slovenian and Austrian markets, that are directly bound to the EU market, we have presented in detail factors which have in 2013 and 2014 affected the price of pork in Slovenia and have presented possible improvements for the competitive operation on the Slovenian market. cena oblikovanje prodajnih cen konkurenčnost zastopništvo trg svinjskega mesa globalizacija … Keywords: price to create sales price competitiveness representation pork meat market globalization … true true false [M. Brunec] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-01 12:08:30 2016-06-07 11:31:54 2022-06-15 03:10:02 2019-07-11 10:24:58 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.5 12309020 URN:SI:UM:DK:TYHQPBN2 UN_Brunec_Mateja_2016.pdf UN_Brunec_Mateja_2016.pdf 1 7B96B771EE71A9D47EBFF7645CA2383C bcd6c30de23003ab730074661fcd2d9573e7bfa68b4d46c882d161d0b5b5185b 1b06c6ce-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=89542 Ekonomsko-poslovna fakulteta 0 0 0