20.500.12556/DKUM-58056 BODOČA VLOGA BANČNIH POSLOVALNIC Future role of bank branches Namen magistrske naloge je bil preučiti dejavnike, ki vplivajo na število poslovnih enot banke, predlagati nove poslovne modele, ki vsebujejo nove pristope pri upravljanju s tržnimi potmi banke za doseganje večje učinkovitosti poslovanja, boljše uporabniško izkušnjo in višjo kvaliteto storitev. V teoretičnem delu magistrske naloge smo s pomočjo literature in obravnavanih raziskav opredelili tržne poti, prikazali njihov razvoj in trenutne trende. Pokazali smo vpliv nebančnega sektorja na razvoj finančne tehnologije kot nevarnost bankam. V raziskovalnem delu smo analizirali gibanje števila poslovalnic in dokazali vpliv rasti uporabe mobilne in internetnega bančništva na zmanjšanje števila poslovnih enot. V nadaljevanju smo opredelili različne poslovne modele in izračunali prihranke ob spremembi tradicionalnega poslovnega modela in migraciji rutinskih transakcij na mobilno in internetno bančništvo. V zadnjem delu raziskovalnega dela smo na podlagi primerjave anket obravnavanih avtorjev pokazali, da je poslovna enota še vedno pomembna v strategiji banke. Rezultati in dognanja magistrske naloge bi morali pomagati bankam opredeliti strategijo bodoče integracije digitalnih kanalov s poslovno enoto, kot del vse-kanalno strategije upravljanja s tržnimi potmi ter definirati stanje in potrebo po spremembi poslovnih modelov bančnih poslovalnic v poslovni mreži banke z namenom doseganja večje učinkovitosti in boljše uporabniške izkušnje. The purpose of the master's thesis was to examine the factors that influence the number of bank branches, propose new business models incorporating new approaches in the management of the distribution channels of the bank in order to achieve greater operational efficiency, better user experience and higher quality of services. In theoretical part of the master's thesis we identified distribution channels, shown their development and current trends with the help of literature and examined analysis by various authors. We have shown the impact of non-banking financial sector in the development of financial technology as a threat to banks. In research, we analyzed the changes in the number of branches and proved the impact of growth in the use of mobile and internet banking on branch number reduction. Further on, we have identified a variety of business models and calculated savings if changing the traditional business model and savings if migration of routine transactions to the mobile and internet banking occurs. In the last part of the research, based on a comparison of surveys, we showed that the bank branch is still important in the strategy of the bank. The results and findings of the thesis should help banks define the strategy of the future integration of digital channels with the branches as part of an omni-channel approach to bank channel management and define the status and need of change of the current business models of branches in the bank’s branch network with the purpose of achieving greater efficiency and better user experience. bančne tržne poti bančne poslovalnice mobilno bančništvo internetno bančništvo vse-kanalna strategija več-kanalna strategija digitalizacija tržnih poti integracija digitalnih kanalov. bank distribution channels bank branches mobile banking internet banking omni-channel strategy multi-channel strategy digitization of distribution channels integration of digital channels. true true false [V. Šarenac] Slovenski jezik Angleški jezik Magistrsko delo 2016-04-05 14:25:33 2016-07-06 12:50:34 2022-06-16 03:06:40 2019-07-11 10:27:03 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.71 12388380 URN:SI:UM:DK:M1NAJ3UU MAG_Sarenac_Vladimir_2016.pdf MAG_Sarenac_Vladimir_2016.pdf 1 0A068ADA8CC3A883A43381C28F0603BE 40e1e77dd0c8629ec4747c56be3c0a4041679c76cb50cffc895e713bbf2aef78 7349e7b5-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=91515 Ekonomsko-poslovna fakulteta 0 0 0