20.500.12556/DKUM-58087 Trženje prednosti akademije za ples Marketing the Advantages of the Dance Academy Akademija za ples (AP), je edini samostojni visokošolski zavod v Sloveniji, ki omogoča plesalcem pridobiti formalno izobrazbo. Vendar pa AP kot mlada inštitucija v nastanku in njenem razvoju v času svojega kratkega delovanja ni dovolj izpostavila svojih konkurenčnih prednosti ter ni dovolj jasno definirala svoje marketinške strategije. Naloga tako temelji na teoretičnem delu, ki podpira v celoti raziskovalni del naloge, ki smo ga izvedli na tržišču. Tako smo v teoretičnem delu naloge opredelili pojma poklica in izobrazbe na plesnem področju, pojem menedžmenta storitev v izobraževalnih inštitucijah in razliko med domačimi in tujimi izobraževalnimi inštitucijami na področju plesnega izobraževanja. V raziskovalnem delu smo raziskali slovenski plesni trg. Ugotovili smo, da je delovanje zavoda dobro zastavljeno in ima odlično osnovo na vseh področjih, delovati mora le na prepoznavnosti in pridobivanju študentov, saj je to osnova za njegov nadaljnji obstoj in delovanje. Na AP je v prihodnje potrebno jasno definirati ustrezno marketinško strategijo za povečanje vpisa bodočih študentov in poiskati ustrezen model poslovanja, ki AP omogoča pravilno in jasno izpostavitev njenih konkurenčnih prednosti tako doma kot v EU. AP s svojim delovanjem definitivno dokazuje, da je fleksibilna v svojem delovanju in da se zaradi njene majhnosti, ki je v tem hipu njena prednost in ne slabost, prilagodi trgu in povpraševanju uporabnikov in z lahkoto konkurira marsikateri veliki fakulteti in univerzi doma in v svetu, ki zaradi svoje togosti ni tako fleksibilna in prilagodljiva ne študentom ne potrebam na trgu, ne spremembam v načinu izvajanja in zasnovi in vsebini študijskega programa. AP ima s tako dobro postavljeno vizijo zavoda neomejene in neslutene možnosti za njen nadaljnji razvoj in obstoj. Ker je ustanovitelju in njenemu vodstvu bilo v interesu, da AP obstaja in deluje v javno dobro slovenskih plesalcev in plesalk, bi te predlagane rešitve tega magistrskega dela s ključnim kadrom in ustreznim finančnim vložkom omogočile AP vstop med najboljše na domačem in svetovnem trgu. AP s tem korakom lahko napove kvalitetno konkurenco na mednarodnem tržišču. Dance Academy an independent higher-education institution is the only institution in Slovenia where dancers and choreographers can obtain higher education and professional titles in the field of dancing. As young formal institution whit own start hasn't exposed its competitive advantages and properly define marketing strategy. The theoretical part of this master thesis explores fields of occupation and education in the field of dancing, the importance of the concept of management in education institutions and the difference between Slovene and foreign educational institutions in the field of dancing. At the research part of the thesis presents the results of a market research analysis of slovene dance scene. We found out that Dance Academy works well in all parts of the business and it has a good base for its existence and functioning. That is a reason why is necessary to define marketing strategy and evaluation model of business to incresase students and to correctly expose all the benefits of Dance Academy and its advantages in Slovenia and abroad. Currently Dance Academy with its small stand and operation, it is an advantage and not a weakness. Dance Academy is very flexible in its operations and can easily compete with other big faculties and universities. So it is in introduction of changes in its operations and study program. With so strong vision Dance Academy has unimaginable and unlimited possibilities for its development and existence. Founder and leadership of Dance Academy has strong interest to Dance Academy exists and works for all Slovene dancers and choreographers and dance artists. The findings and solutions of these master thesis was the key personnel and financial input facilitating for Dance Academy entry of the best in eductaional field of dancing home and abroad and Dance Academy can predicts the quality of competition on the international market. poklic izobrazba management in izobraževanje marketing in marketinške strategije occupation education management and education marketing and marketing strategies true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2016-04-06 16:48:29 2016-06-03 14:47:31 2022-06-16 03:06:50 2019-07-11 10:28:07 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7602963 URN:SI:UM:DK:2LGJJ3VF MAG_Mocan_Barbara_2016.pdf MAG_Mocan_Barbara_2016.pdf 1 780BA7EDEAD39E59AD6D40622D970F19 838ae38a8efb4ced683a508d92921845f69d60a698324a4e81bc4ff33edaf9c3 897d0b37-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=92537 Fakulteta za organizacijske vede 0 0 0