20.500.12556/DKUM-58135 VPLIV ANIMACIJE NA ZADOVOLJSTVO HOTELSKIH GOSTOV V LIFECLASS HOTELS & SPA PORTOROŽ THE IMPACT OF ANIMATION PROGRAM ON GUESTS SATISFACTION AT THE LIFECLASS HOTELS & SPA POROROŽ Za dolgoročen obstoj vsakega podjetja, ki prodaja turistične storitve, je zadovoljstvo potrošnikov ključnega pomena. Tega se zavedajo tudi pri Istrabenz Turizmu, d. d., ki v okviru turističnega področja razvijajo in tržijo storitveno znamko LifeClass. V diplomskem delu raziskujemo pomen in vlogo animacije v turizmu ter njen vpliv na zadovoljstvo gostov v hotelih LifeClass & Spa Portorož. Gost bo zadovoljen zapustil hotel in želel nakup ponoviti le takrat, ko bodo njegova pričakovanja dosežena ali presežena. Animacija se v prvi vrsti organizira zato, da bi čim bolje zadovoljili potrebe, želje in pričakovanja gostov. To je tudi glavni cilj vsakega animacijskega programa. Z raziskavo smo na podlagi anketiranja gostov prišli do zaključka, da so gosti s celotno turistično storitvijo, katere del je tudi animacija, v veliki večini zelo zadovoljni, saj bodo nakup ponovili in znamko LifeClass v Portorožu priporočili tudi drugim. Animacija je s kakovostnim programom prispevala svoj delež, ne bo pa na prvem mestu razlogov za ponovni nakup gosta. Dobropočutna ponudba in mesto Portorož sta glavna dva razloga za odločitev ponovnega nakupa in lahko rečemo, da sta oba dejavnika najbolj prispevala k splošnemu zadovoljstvu gostov. For the long-term existence of every company, which sells tourist services, consumer satisfaction is crucial. This is well aware to Istrabenz turizem d.d. which is developing and marketing the service brand LifeClass within the framework of their tourist areas. This thesis is the research of the meaning and role of animation in tourism and its influence on guest satisfaction in LifeClass Hotels & Spa Portoroz. Guests will leave the hotel satisfied and make a return visit only when their expectations are achieved or exceeded. Animation is primarily organized to best meet the needs, desires and expectations of guests. This is also the main goal of every animation program. The research, based on the interviewing of guests, concluded that the majority were very satisfied with the complete tourist services of which a part is animation, as they will make a return visit and recommend the brand LifeClass in Portoroz to others. Animation and its quality program did contribute its share but for the guests it will not be the main reason for a return visit. Wellness and the destination Portoroz are two main deciding factors for a return visit and we can affirm that both these factors contribute decisively to the overall guest satisfaction in LifeClass Hotels & Spa Portorož. animacija zadovoljstvo gostov kakovost LifeClass Portorož. animation guest satisfaction quality LifeClass Portoroz. true true false [G. Košuta] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-08 13:39:42 2016-08-10 10:22:13 2022-06-16 03:07:06 2019-07-11 10:29:42 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 12430876 URN:SI:UM:DK:CIYJIKWZ VS_Kosuta_Gregor_2016.pdf VS_Kosuta_Gregor_2016.pdf 1 4C5F4610517337E688A786B97D089E0E 41e8ac420deea1cf6f8949dd9d6a810129097b81ef34db30eb3a07933608e063 a085d383-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=93479 Ekonomsko-poslovna fakulteta 0 0 0