20.500.12556/DKUM-58238 ANALIZA LETNE PORABE PREHRAMBNIH IZDELKOV PREBIVALCEV V SLOVENIJI ANALYSIS OF ANNUAL FOOD PRODUCTS CONSUMPTION IN SLOVENIA V diplomskem delu sem analizirala vedenje porabnikov- prebivalcev Slovenije pri letni porabi prehrambnih izdelkov v zadnjih dvanajstih letih. Podatki, namenjeni javnosti, so pokazali, da se je poraba skoraj vseh prehrambnih izdelkov zmanjšala. Leta 2007 se je začela svetovna ekonomska kriza, ki je zajela tudi Slovenijo, prav tako je znano, da se indeks staranja prebivalstva v Sloveniji veča. Na osnovi podatkov, ki so namenjeni javnosti, kot so bruto družbeni proizvod, zaposlenost, ter indeks staranja prebivalcev in izdatki gospodinjstev za življenjske potrebščine, sem ugotavljala v kolikšni meri so ti dejavniki vplivali na zmanjšano porabo prehrambnih izdelkov prebivalcev v Sloveniji. Raziskovanje je pokazalo, da je nakupno vedenje prehrambnih izdelkov Slovencev v največji meri pod vplivom družbe in skupin, prav tako pa je na zmanjšano porabo nekaterih prehrambnih izdelkov v zadnjih dvanajstih letih vplivala tudi ekonomska kriza in vse več starejšega prebivalstva. In my thesis I analyzed the behavior of consumers, who are residents of Slovenia, and their annual consumption of food products over the past twelve years. Publicly available data has shown that consumption of almost all food products has decreased. In 2007, the global financial crisis started which also impacted the population of Slovenia. Data also indicates that the rate of aging population in Slovenia is increasing. For the analysis, I used data available to the public, such as gross domestic product, employment, aging population rate and household living expenses. Based on the data, I determined to what extent these factors affected reduced consumption of food products by the residents of Slovenia. The research has shown that consumer behaviour of Slovenian residents, when purchasing food products, is largely influenced by both society at large and by smaller, more specific groups. The reduced consumption of some food products, over the past twelve years, was also the result of the global financial crisis as well as an increase in the elderly population. vedenje porabnikov raziskovanje marketinga vplivi na vedenje porabnikov prehrambni izdelki consumer behavior marketing research and data influences on consumer behavior food products true true false [I. Gregorinčič] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-12 07:03:53 2016-06-27 11:15:34 2022-06-16 03:07:28 2019-07-11 10:32:52 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 12360988 URN:SI:UM:DK:LS8NL77R VS_Gregorincic_Irena_2016.pdf VS_Gregorincic_Irena_2016.pdf 1 68DEC11E3CE097FAB94198CAED6FE6F2 8d89162a3c535f5a703a01bc59eb029c3674dfec03d55e1f22cc74c6a886f4d8 971bf334-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=93101 Ekonomsko-poslovna fakulteta 0 0 0