20.500.12556/DKUM-58251 ORGANIZIRANJE POSLOVNEGA DOGODKA ORGANIZATION OF A BUSINESS EVENT Komunikacija nas spremlja od rojstva naprej, tako v zasebnem kot poslovnem življenju. Poznamo družbeno in poslovno komuniciranje. Slednje se od prvega loči po svoji ciljni naravnanosti, saj je namenjeno postavljanju ciljev organizacije in doseganju le-teh. Ločimo poslovno komuniciranje, ki poteka navzven, torej iz organizacije v zunanje okolje, in tisto, ki poteka znotraj organizacije. V tej diplomski nalogi se posvečamo tistemu, ki poteka navzven, natančneje, pišemo o organizaciji poslovnega dogodka kot o eni izmed vrst poslovnega komuniciranja, ki je namenjeno informiranju in vplivanju na omejeno število udeležencev. Ker je poslovni svet že zdavnaj uvidel učinkovitost kongresov, seminarjev, konferenc in forumov kot sredstva za sodelovanje, izmenjavo izkušenj in skupnega učenja, ne čudi dejstvo, da narašča število poslovnih dogodkov in sodelovanj, ki podjetjem omogočajo vstop na nove trge, pomagajo pri ohranjanju dobrih odnosov z obstoječimi partnerji ter pri iskanju novih partnerjev, nudijo izdelke in storitve uporabnikom, spremljajo aktualne smernice ipd. Organizacija brez vizije v komuniciranju je podjetje brez glasu. Obvladovanje veščin poslovnega komuniciranja je vitalnega pomena za dolgoročno uspešnost vsake organizacije. Brez strokovnega znanja, izkušenj, partnerske mreže in virov v organizaciji je težko, v nekaterih primerih celo nemogoče, organizirati in izpeljati dogodek na visoki ravni, zato tudi število storitvenih agencij, katerih glavna dejavnost je organizacija različnih dogodkov, narašča. Communication is a part of our lives from the day we are born, either in private or professional settings. We distinguish between social and business communication and what separates the latter from the former is its targeted use as it is intended to define organizational goals and help achieve them. We separate external business communication that is directed from the organization towards its external environment and internal business communication. In this diploma thesis, I will focus on external communication, specifically on managing business events as a type of business communication that is intended to inform and influence a limited number of attendees. The business world has long understood the efficiency of meetings, seminars, conferences and forums as a means of collaboration, exchanging experience and fostering shared learning. Therefore, it is no surprise that there is an increasing number of business events and meetings that help companies enter new markets, maintain great relationships with existing partners or look for new partners, offer new products and services to consumers, keep up with the latest trends, etc. Organization without a communication vision is a company without a voice and well-developed business communication skills are vital to the long-term success of any organization. Without the professional skills, experience, partner networks and resources organizations find it difficult or in some cases even impossible to organize and execute a high-quality event, which is why the number of agencies that specialize in event management services is growing. komunikacija poslovno komuniciranje poslovni dogodek agencija organizacija communication business communication business event agency organization true true false [S. Tumara] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-12 12:33:57 2016-06-21 09:05:29 2022-06-16 03:07:32 2019-07-11 10:33:17 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 12339996 URN:SI:UM:DK:1TOU6THG VS_Tumara_Snezana_2016.pdf VS_Tumara_Snezana_2016.pdf 1 DCE3E0CBA17CBAD966F44EB5D7A9BDC3 2ae7856613b7c72f4c3caf8d2158dc13f0f9220de4761d8e876439b6c0587160 0d52f702-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=88452 Ekonomsko-poslovna fakulteta 0 0 0