20.500.12556/DKUM-58308 MARKETINŠKI NAČRT PODJETJA DENTAL - MEDICAL D.O.O. MARKETING PLAN FOR THE DENTAL - MEDICAL D.O.O. COMPANY V diplomskem delu sta prikazana način in postopek izdelave marketinškega načrta podjetja DENTAL – MEDICAL d.o.o., ki spada pod trgovino na debelo s farmacevtskimi izdelki ter medicinskimi potrebščinami in materiali, sodi pa med mala podjetja. Glavna dejavnost podjetja je posredovanje blaga med proizvajalci na eni in trgovci na drobno oziroma velikimi odjemalci na drugi strani. This thesis presents the ways and the course of the marketing plan production for the company DENTAL – MEDICAL d.o.o. The company is wholesale of pharmaceutical products, medical utensils and materials and is a small business. The main activity of the company is brokering of goods between the manufacturers on one side and the retailers or large customers on the other side. marketinški načrt marketinško komuniciranje izdelek cena odjemalci dobavitelji konkurenca analiza trga SWOT analiza   marketing plan marketing communication product price customers suppliers competition market analysis SWOT analysis true true false [T. Ogorevc] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-13 23:07:40 2016-06-17 10:57:15 2022-06-16 03:07:51 2019-07-11 10:35:18 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 12333340 URN:SI:UM:DK:EGXTY4DU UN_Ogorevc_Tjasa_2016.pdf UN_Ogorevc_Tjasa_2016.pdf 1 C1B0277316E52555F78EAA02B232BFC6 cc897a87c694526ed0a50b3c9c350af10e55184933ced07838399b9df34cd5a5 9f01a786-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=93425 Ekonomsko-poslovna fakulteta 0 0 0