20.500.12556/DKUM-58531 ZVEZA MED POZICIJO BLAGOVNE SKUPINE V PRODAJALNI IN OBSEGOM PRODAJE Relationship between the position of the category in the store and sales volute Vsi smo kupci. Največkrat obiščemo prodajalno z živilskimi in neživilskimi izdelki. Zakaj se odločimo, da bomo obiskali določeno trgovino? Kakšna je naša nakupna izkušnja v določeni trgovini? Smo našli in dobili vse, kar smo iskali? V nalogi smo v petih podobnih prodajalnah enega večjih trgovcev, ki posluje na področju celotne Slovenije, s primerjavo prodaje sedmih različnih blagovnih skupin ugotovili, kakšen vpliv ima pozicija izbranih blagovnih skupin na prodajne rezultate. Za raziskavo je bilo potrebno izbrati podobne prodajalne in pridobiti njihove načrte. Namensko smo izbrali sedem popolnoma različnih blagovnih skupin in jim označili prostor na načrtih prodajaln. Na podlagi pridobljenih podatkov izbranih prodajaln podjetja iz leta 2015, smo naredili primerjavo pozicij in prodaje izbranih blagovnih skupin. Ugotovljeno je bilo, da pozicija blagovne skupine v prodajalni vpliva na njen obseg prodaje, zato mora biti izdelava načrta prodajalne skrbno načrtovana, dobro izvedena in učinkovito implementirana. We all find ourselves in a role of customer. Most frequently we visit the stores with food and non-food products. How do we decide to visit a certain shop? What does our shopping experience in a particular shop look like? Have we found and got everything we were looking for? In this diploma paper we compared the sales of seven different product groups in five shops of a major retailer operating in the whole Slovenia to determine the impact of positioning of the selected categories on the sales results. For the study it was necessary to choose similar stores and acquire their layouts. We deliberately chose seven completely different product groups and assigned them positions on the layouts of the stores. Based on the data obtained from selected retail stores in 2015 we conducted a comparisson of positions and sales of selected product groups. The results show that the position of a product group in the store has an impact on sales volume, therefore the plan of the store needs to be carefully designed, well executed and effectively implemented. načrt prodajalne pozicija blagovne skupine v prodajalni obseg prodaje store layout position of a product group in the store sales volume true true false [N. Ulaga] Slovenski jezik Angleški jezik Specialistično delo 2016-04-21 15:45:28 2016-12-19 13:03:56 2022-06-17 03:06:24 2019-07-11 10:42:56 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 12656156 URN:SI:UM:DK:3W8XRUMP SPEC_Ulaga_Nenad_2016.pdf SPEC_Ulaga_Nenad_2016.pdf 1 B105DCBB52D85676D25C4DD9BED5BE64 143fb79d9500ba19501223ffd08206da47fb401612195ed00ab57b08924a5767 7215a348-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=91425 Ekonomsko-poslovna fakulteta 0 0 0