20.500.12556/DKUM-58541 ANALIZA PONUDBE STORITEV V BIOTERMAH MALA NEDELJA ANALYSIS OF SERVICES PROVIDED IN THERMAL SPA MALA NEDELJA V diplomski nalogi obravnavam termalni turizem. Potrebe turistov se spreminjajo, zato morajo terme slediti sodobnim trendom in svojo ponudbo prilagajati zahtevam vseh generacij obiskovalcev in gostov. Potrebna je stalna skrb za izboljšanje kakovosti storitev. V glavnem delu naloge predstavim ponudbo storitev Bioterm Mala Nedelja. Terme ponujajo oddih v naravi, zdravilno termalno vodo, domačo hrano in storitve dobrega počutja. Posebej analiziram ponudbo storitev term in njihovo kakovost. Na podlagi ankete analiziram motive in pričakovanja gostov za obisk term ter njihovo zadovoljstvo z gostinsko ponudbo in s ponudbo storitev dobrega počutja. Ugotavljam, da terme ponujajo okolju prijazne storitve. Ponudbo bi kazalo razširiti še na področje zdravstvenih storitev, kakor tudi izboljšati storitve na področju wellnessa. Z uvajanjem novih storitev bi lahko podaljšali bivanje gostov v hotelu in povečali število dnevnih obiskovalcev in večdnevnih turistov. In my graduation paper, I am examining thermal tourism. The needs of tourists are changing, and thermal resorts need to keep up with the trends and offer something for all generations of guests. There has to be constant attention on improving the quality of tourism services. In the main part, I am presenting the services of the resort Bioterme, Mala Nedelja. The thermal resort offers nature vacations, thermal water, local food, and wellness services. I am especially analysing the quality of services. Based on a survey I am analysing the motives and expectations of the spa’s guests, as well as their satisfaction with catering and other services. I recognise that the spa offers environmentally friendly services. It would be advisable to extend the scope of offerings to include health services, as well a wide range of wellness services. With the introduction of new services, the spa resort could extend the stay of guests in the hotel and increase the number of visitors and multi-day tourists. termalni turizem trajnostni turizem kakovost storitev v turističnem sektorju Bioterme Mala Nedelja zaznavanje gostov o kakovosti storitev thermal tourism sustainable tourism quality of services service quality in the tourism sector the thermal resort Bioterme Mala Nedelja guests' perceptions of service quality dimensions. true true false [T. Orešnik] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-21 17:52:44 2016-07-08 13:47:50 2022-06-17 03:06:28 2019-07-11 10:43:21 2016 0 Žalec 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 12395036 URN:SI:UM:DK:HGPV5B0V VS_Oresnik_Tamara_2016.pdf VS_Oresnik_Tamara_2016.pdf 1 FABC889AAC0F474E49C4BD73F1F30DA5 1d5017e4764325290aa1ac772e2432e20311f3d2b7fe2f4a600e2b6364ebe184 d9486e67-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=96153 Ekonomsko-poslovna fakulteta 0 0 0