20.500.12556/DKUM-58550 TRŽENJE FINAČNIH STORITEV V PODJETJU ZA FINANCIRANJE VOZIL MARKETING OF FINANCIAL SERVICES IN THE COMPANY FOR THE FINANCING OF VEHICLES Nakup osebnega vozila je za vsakega posameznika poseben dogodek. Že pri sami izbiri vozila se pojavi veliko vprašanje in takoj zatem še negotovost, kako zagotoviti sredstva za nakup izbranega osebnega vozila. Lahko se odločimo za nakup z gotovino ali pa izberemo eno izmed možnih oblik oziroma vrst financiranja, ki jih ponujajo finančne institucije na trgu, npr. kredit, finančni ali operativni leasing. Kaj je ugodnejše, bomo poskušali predstaviti v diplomski nalogi. Za katero obliko financiranja se bo odločil, je v največji meri odvisno od vsakega posameznika oz. od zaloge lastnih sredstev, že obstoječih mesečnih obveznosti in podobno. Vsak mora sam ugotoviti, kakšna je njegova plačilna sposobnost oziroma kakšen znesek je sposoben mesečno poravnavati ob enaki kakovosti življenja. Ni nujno, da je vedno cenovno najugodnejša varianta tudi najboljša. V diplomski nalogi bomo predstavili možnosti in načine nakupa osebnega vozila, predvsem se bomo osredotočili na finančni leasing. Purchasing a car is a special event for every individual. Even the choice of a vehicle appears much of an issue which is immediately followed by the uncertainty of how to provide funds for the purchase of a selected car. We can choose to purchase with cash or select one of the possible forms and types of financing offered by financial institutions in the market. These are credit and leasing which can be financial or operational. In the diploma thesis we will try to present what is favorable. It all depends on each individual's choice of financing. The individual might have its own funding or already has another monthly obligation. An individual must determine what his ability to pay is or what amount he is able to settle monthly so that it doesn't affect his quality of life. This is not necessarily always the most economically advantageous as well as the best possibility. In this diploma thesis, we will present ways and means of purchasing a passenger vehicle with a particular focus on financial leasing. trženje finančne storitve plačilna sposobnost kredit finančni leasing operativni leasing marketing financial services solvency credit financial leasing operating leasing true true false [S. Renko] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-21 21:41:56 2016-07-27 09:41:51 2022-06-17 03:06:30 2019-07-11 10:43:35 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 12412444 URN:SI:UM:DK:66DTKIEE VS_Renko_Sabina_2016.pdf VS_Renko_Sabina_2016.pdf 1 FF8ADEA7926448FC21CBCF72841FA588 85c405b0e405ece2ee328f9105958cb993a5bb3a1e28d15d7e77560b84bc67ef 6b086541-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=91011 Ekonomsko-poslovna fakulteta 0 0 0