20.500.12556/DKUM-58599 PRIMERJAVA BANČNIH STORITEV BANK IN HRANILNIC NA KOROŠKEM COMPARISON OF BANK SERVICE AND SAVINGS IN REGION KOROŠKA Banke v sodobnem času vedno večji poudarek dajejo bančnim storitvam, ki jih ponujajo komitentom. Želijo obdržati sedanje in čim bolj privabiti bodoče komitente. Ni več samoumevno, da bo, ko enkrat izberemo svojo banko, s katero poslujemo, sodelovanje dolgoročno. Želja banke je sicer takšna, komitenti pa ob poplavi informacij tehtamo in premlevamo, ali imamo res najboljšo in najbolj ugodno banko. V diplomskem delu najprej predstavimo banko in bančni sistem. V nadaljevanju opredelimo, kaj bančne storitve so, njihovo delitev ter trženje le-teh. Ker pri izbiri banke komitenti želimo dobiti čim več informacij, predstavimo nekaj kriterijev, ki se nam zdijo pomembni pri odločanju, katero banko izbrati. Na koncu diplomskega dela analiziramo nekaj bančnih storitev bank na Koroškem in analiziramo anketni vprašalnik, ki so ga izpolnili prebivalci krajev na Koroškem. Z anketo smo želeli ugotoviti, katere bančne storitve prebivalci koroških mest uporabljajo in kateri kriteriji so zanje pomembni, ko izbirajo banko. Nowadays banks emphasize banking services, which they offer to the clients. They want to do their best at keeping current and attacking future clients. It is not self-evident anymore that when we choose our bank, this will be long term. Although that is what bank wants, clients in this information age are constantly considering whether we have the best and the most favourable bank. In this diploma thesis we firstly present bank and banking system. In addition we define what banking services are, their division and marketing. When we choose a bank, we want to have a lot of information about it; therefore we present some criteria that seem important by making a decision, which bank to choose. In the end of the thesis we analyse some banking services of the banks in the region Koroška and we analyse a survey questionnaire, which the inhabitants of Koroška have filled in. With that questionnaire we wanted to find out, which banking services inhabitants in this region use and which criteria are important, when they choose a bank. banka bančni sistem bančne storitve kriteriji za izbiro banke zadovoljstvo komitentov bank banking system banking services criteria for choosing a bank clients satisfaction true true false [K. Zorman] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-22 20:06:02 2016-06-20 13:00:45 2022-06-17 03:06:46 2019-07-11 10:45:12 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.71 12339228 URN:SI:UM:DK:4DVHLQHB VS_Zorman_Klavdija_2016.pdf VS_Zorman_Klavdija_2016.pdf 1 54AF5E5A4240E3040AC3172DEEEBB73B 32b89768655a68828d2b6eb813d427dca9fe96aff9d8be9fa0aa1f233dda2e50 7ca79a66-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=91980 Ekonomsko-poslovna fakulteta 0 0 0