20.500.12556/DKUM-58625 PROBLEMATIKA PONAREJANJA IN STALIŠČA DO PONAREJENIH BLAGOVNIH ZNAMK V FARMACEVTSKI INDUSTRIJI THE PROBLEM OF BRAND COUNTERFEITING AND ATTITUDES TOWARDS COUNTERFEITING BRANDS IN THE PHARMACEUTICAL INDUSTRY Ponarejanje predstavlja v današnjem času zelo privlačen vir prihodkov, saj je mogoče na relativno lahek in ugoden način ponarediti že skoraj vse izdelke, ki jih je možno kupiti na trgu. Še toliko večji problem se pojavi pri ponarejanju v farmacevtski industriji, saj so takšni izdelki lahko zdravju zelo škodljivi in se velikokrat končajo z smrtnim izidom posameznikov, ki so takšna zdravila zaužili. Counterfeiting is nowadays a very attractive source of income because we can counterfeit almost every product that can be bought on the open market with relatively low costs and less effort. Even a bigger problem occurs with products that are counterfeited in the Pharmaceutical Industry. Such products can be very harmful for our health and in most cases consuming such products can can also lead to death. ponarejena zdravila stališča blagovna znamka boj proti ponarejanju zdravil counterfeit medicines attitudes brand battle against counterfeit medicines true true false [L. Zajc] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-24 09:29:48 2016-06-27 14:21:45 2022-06-17 03:06:54 2019-07-11 10:46:06 2016 0 Vuzenica 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 343.3/.7 12360476 URN:SI:UM:DK:MWYKSD9Z UN_Zajc_Luka_2016.pdf UN_Zajc_Luka_2016.pdf 1 694C2229E57728FA9C7E748879DDB495 2292260013fc87dd5e3375829f4649eb1711fac0ddba679afaf70121202c751f aa66b36f-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=93910 Ekonomsko-poslovna fakulteta 0 0 0