20.500.12556/DKUM-58648 BANČNO ZAVAROVALNIŠKI PRODUKTI KOT OBLIKA VARČEVANJA BANKING INSURANCE PRODUCTS AS AN ALTERNATIVE FORM OF SAVINGS Namen diplomskega dela je predstaviti sodelovanje bank z zavarovalnicami ter njihovo prizadevanje strankam ponuditi čim več različnih finančnih storitev. Eden glavnih ciljev je pridobiti nove stranke in obdržati stare ter jim ponuditi celovito finančno obravnavo. Komitente je treba finančno opismenjevati in jih seznaniti z različnimi oblikami varčevanja. Treba jim je predstaviti nujnost varčevanja in jih seznaniti s tem, kako pomembno je zavarovanje v kombinaciji z drugimi bančnimi produkti. Vedeti morajo, da lahko v banki sklenejo tudi različne oblike zavarovanja, da jim ni treba hoditi v različne finančne ustanove, da ga uredijo. Zavedati se morajo, da lahko v banki poleg sklenjenega varčevanja vključijo tudi življenjsko zavarovanje. Na podlagi ankete je bilo ugotovljeno, da stranke niso oziroma niso dobro seznanjene s tem, da lahko v banki sklenejo različne oblike zavarovanj. To pomeni, da se bodo morale banke na področju trženja bančno-zavarovalnih produktov bolj potruditi. Bančniki morajo vzpostaviti dober odnos s komitentom in ga s tem obdržati na banki. Komitenti se bodo z zaupanjem v bančnika lažje odločili za sklenitev vseh finančnih poslov na enem mestu, in to je na banki. The purpose of the diploma thesis is to present cooperation between banks and insurance companies and discuss their efforts to offer as many different financial services as possible. One of the main goals is to acquire new clients, keep existing clients and provide them with a comprehensive financial service. They should be taught financial literacy and be acquainted with different types of savings products. It is also vital to raise awareness of the importance of savings and how significant is insurance in combination with other banking products. Moreover, clients should be informed about the possibility to obtain different types of insurance in the bank without having to consult different financial institutions. They should also know that banks offer life insurance in addition to savings products. Survey results indicate that clients have rather poor knowledge of different types of insurance available in banks. This means that banks should step up their effort in terms of marketing their bank insurance products. In addition, bank officers should establish a good relationship with the client and thus keep the client. As a result, they will trust the bank officer and decide more easily to arrange all financial matters in one place, i.e. the bank. bančno zavarovalništvo zavarovalništvo bančništvo finančne institucije. bank insurance insurance business banking financial institutions. true true false [A. Palamar Crnolič] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-24 20:06:30 2016-08-18 12:07:18 2022-06-17 03:07:01 2019-07-11 10:46:51 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.71 12442396 URN:SI:UM:DK:5ZLZIM7Y VS_Palamar_Crnolic_Alma_2016.pdf VS_Palamar_Crnolic_Alma_2016.pdf 1 BEDB288F63C4C2D6798694AD0BF6B078 e1f529117dd32a73fdfade15c6a32b7c8aaf3eaaaf0d936b6237a430cecbde83 6ccd0fcd-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=91099 Ekonomsko-poslovna fakulteta 0 0 0