20.500.12556/DKUM-58768 MERJENJE STALIŠČ DO BLAGOVNIH ZNAMK POMIVALNIH STROJEV MEASURING THE ATTITUDES TOWARD BRANDS OF DISHWASHERS Tržniki uporabljajo znanje in raziskave vedenja porabnikov večinoma za namene, ki so usmerjeni k določeni blagovni znamki (npr. gospodinjski aparat blagovne znamke Bosch) in kako motivirati porabnika k nakupni odločitvi za želeno blagovno znamko. Za uspešno premagovanje konkurence mora podjetje uporabljati inovativne pristope, ki pa jih lahko uspešno planira in izvede samo z dobrim poznavanjem potreb porabnikov in njihovih stališč. Cilj moje naloge je bil predstaviti problem vedenja porabnikov v današnjih časih in kako si z dobrim poznavanjem in upoštevanjem področja zelo pripomoremo k razvijanju pravih marketinških pristopov in aktivnosti. Glavni cilj podjetja, ki ima v lasti blagovno znamko, je ta, da jo uspešno razvija in ji s celovitim pristopom povečuje vrednost in prepoznavnost. Za podjetja je tako ključnega pomena, da poznajo stališča svojih porabnikov, kakšna so njihova pričakovanja in ne nazadnje kakšno je njihovo zadovoljstvo z blagovno znamko. Marketers use their knowledge and consumer research while being focused on specific brand (for instance Bosch dishwasher)and also how to motivate consumers into making buying decision. To succesfull tackle the competition companies must nowadays use innovative approaches, which will only be succesfull with carefull planning and excellent knowledge on consumer needs and their attitudes. Goal of my assignment was to present consumer behaviour in present time and hwo good knowldge of the consumer behaviour field can lead to developing the right marketing approach and activities. Main goal of a company that owns a brand is to succesfully develop the brand and by allround approach ,maximize its value and visibility. For company therefore is essential to know attitudes odf consumers, what are their expectancies and how pleased are they with companies brand. merjenje stališč vedenje porabnikov blagovna znamka pomivalni stroj measuring attitude consumer behaviour brand dishwasher true true false [R. Dobovičnik] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-26 13:45:35 2016-06-17 10:59:50 2022-06-18 03:09:28 2019-07-11 10:51:10 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 12333596 URN:SI:UM:DK:QVPDUTLY UN_Dobovicnik_Rok_2016.pdf UN_Dobovicnik_Rok_2016.pdf 1 C69DF1F9F737DF7987FB494F672EEFAB 6d359fd258b707ae0b35b92e4684c62555bbb8e2b25438d12e11e0c8a454ffb7 9fb0511a-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=93450 Ekonomsko-poslovna fakulteta 0 0 0