20.500.12556/DKUM-58820 Koristi Inbound Marketing pristopa za slovenska izvozna podjetja v dobi globalizacije Benefits of Inbound Marketing approach for Slovenian Export Companies in the Era of Globalization Globalizacija vključuje veliko stvari: mednarodni pretok idej in znanja, izmenjavo kultur, globalno civilno družbo, in globalno okoljsko gibanje. Diplomsko delo pa govori predvsem o ekonomski globalizaciji, ki je posledica tesnejšega gospodarskega povezovanja držav, večjega pretoka blaga in storitev, kapitala in delovne sile in kako lahko slovenska podjetja izkoristijo Inbound marketing, da bodo več prodala v tujini. Z razvojem globalizacije se je pojavila posebna oblika mednarodnega poslovanja, ki ji lahko rečemo intenzivna internacionalizacija poslovanja podjetij. V razvitem svetu to pomeni ohranjanje konkurenčne prednosti in pospešen razvoj, kar je danes ključno za obstoj podjetij. S tem je močno povezano uspešno trženje podjetja, kar pomeni, da moramo hitro poiskati kakovostne prodajne kontakte in jih spremeniti v stranke. V dobi digitalizacije in spremenjenih nakupnih navadah je Inbound marketing pristop učinkovit način s katerim lahko podjetje stroškovno učinkovito pridobi nove stranke in gradi svojo prepoznavnost na globalnem trgu. Globalization encompasses many things: the international flow of ideas and knowledge, the sharing of cultures, global civil society, and the global environmental movement. This thesis, however, is mostly about economic globalization, which entails the closer economic integration of the countries of the world through increased flow of goods and services, capital and labour and how can slovenian companies take advantage of Inbound Marketing to leverage sales in foreign markets. With the development of globalization has emerged as a specific form of international business, it can be said international intensive business. In the developed world, this means maintaining a competitive advantage and rapid development of what has become crucial to the economic viability of companies. This is strongly linked to innovative marketing strategy, which means that we have to quickly find quality leads and convert them into customers. In the era of digitalization and changes in purchasing habits Inbound Marketing approach is an effective way to enable companies to cost-effectively acquire new leads and customers and gain visibiltiy within global marketplace. globalizacija inbound marketing idealna stranka kakovostni prodajni kontakti prepoznavnost slovenskih podjetij na globalnem trgu globalization inbound marketing buyer persona quality leads visibility of Slovenian companies in global market true true false [V. Vutkovič] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-27 18:45:44 2016-09-06 09:18:08 2022-06-19 03:05:22 2019-07-11 10:52:56 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 12468508 URN:SI:UM:DK:WRYCRMMK VS_Vutkovic_Vanja_2016.pdf VS_Vutkovic_Vanja_2016.pdf 1 B21674753934CA4EC0F100797FD72478 5711c0a5e0415fda2df595895692cec8da1b0bd0b14c28fddf728bbc58620937 dba72110-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=96228 Ekonomsko-poslovna fakulteta 0 0 0