20.500.12556/DKUM-58838 IZBOLJŠANJE MANAGEMENTA GOSTINSKEGA OBRATA IMPROVING BAR MANAGEMENT Da podjetja – še posebej gostinski obrati uspejo v današnji družbi, se morajo prilagoditi zahtevam trga, oblikovati inovativno poslovanje, odpraviti morebitne slabosti svojega delovanja in izkoriščati vse potencialne prednosti podjetja. Podjetje mora skozi čas kar naprej slediti svoji uspešnosti, ugotavljati napake, raziskovati trg in potrebe odjemalcev ter se spremembam na trgu uspešno prilagajati. Predmet naloge je obravnava sprememb dela v izbranem gostinskem obratu, preučitev izvedenih managerskih ukrepov ter oblikovanje predlogov za nadaljnje izboljšanje dela managementa v obratu. S primerjavo stanja med leti 2013 in 2015 na treh ključnih segmentih: marketing, kadrovski management in kontroling ugotavljamo uspešnost vnesenih sprememb. Ugotovili smo, da je za zdrave temelje gostinskega obrata potrebno jasno začrtati strukturo delovanja in izrisati poslovne procese. Prav tako se je pokazalo, da je za uspešno poslovanje potreben učinkovit sistem nadzora oziroma kontroling. Nadalje smo ugotovili, da je za uspešno poslovanje potreben raznovrsten, konstanten in inovativen marketing ter raznovrstnost ponudbe in organizacija različnih dogodkov. Ob vsem tem pa so ključni dejavnik zaposleni, ki skozi direktni stik z gostom vzpostavljajo trajne in zaupanja vredne vezi. In order for companies – especially food service establishments to succeed in today's society they must adapt to market demands, create innovative business, eliminate potential weaknesses of its operations and exploit all the potential advantages of the company. The company has to keep up with its own success, identify errors, explore the market and costumers' need and successfully adapt to the market changes. The thesis deals with changes in a selected food service establishment, examinations of carried out managerial measures and formulation of proposals for the further improvement of management. By comparing the situation between 2013 and 2015 in three key areas: marketing, human resource management and controlling we observe the success of carried out managerial measures. We have found out that the solid ground for food service establishment requires clear outlining of the functioning structure and plotting business processes. It also showed that an effective system for controlling is necessary for a successful business. Furthermore we found that successful business requires a diverse, constant and innovative marketing, diverse range of offer and organization of various events. A key factor in all of this are employees who through direct contact with the guests establish a permanent and trusted relationship. gostinski obrat management v gostinstvu marketing kontroling zadovoljstvo zaposlenih food service establishment management of food service establishment marketing controlling employee satisfaction. true true false [M. Kokol] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-27 23:26:53 2016-07-04 14:21:25 2022-06-19 03:05:28 2019-07-11 10:53:39 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2019-05-31 005.336.1 12376604 URN:SI:UM:DK:T0QQG94W UN_Kokol_Marko_2016.pdf UN_Kokol_Marko_2016.pdf 1 505F4578E5268438D79E850FB25FF84D 9357b9353d477b6fbfa5ef32279040f55c2a8ef9dc318d8accbbc365e1ee17f0 b59dcee4-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=94614 Ekonomsko-poslovna fakulteta 0 0 0