20.500.12556/DKUM-58872 Načrtovanje prodaje za potrebe uvajanja pametnega avtomata za izdajo artiklov na slovenski trg Sales planning of smart vending machines on Slovenian market Diplomsko delo z naslovom Načrtovanje prodaje za potrebe uvajanja pametnega avtomata za izdajo artiklov na slovenski trg je razdeljeno na dva dela, teoretični in praktični del. V prvem delu smo predstavili teoretična spoznanja oziroma izhodišča domačih in tujih avtorjev, ki govorijo o uspešnosti in načrtovanju prodaje, o vlogi prodaje nasploh in o tem, kakšno vlogo ima pri tem management prodaje. V drugem delu naloge smo predstavili podjetje Haberkorn, GMBH, ki deluje v Avstriji, in slovensko podjetje Haberkorn, d. o. o. Namen diplomske naloge je bil predstaviti pametni avtomat oziroma pametno omaro za izdajo različnih artiklov, ki jo podjetje Haberkorn, d. o. o. umešča v slovenski prostor. Želeli smo tudi ugotoviti, ali je načrtovana strategija podjetja ustrezna in ali je tudi skladna s strategijami, opisanimi v teoriji. Cilji praktičnega dela so (med drugim) bili: opisati pametno omaro, predstaviti njeno delovanje in konkurenčne prednosti ter ugotoviti, kateri so ciljni kupci in še ali je predvideno načrtovanje prodaje za pametno omaro ustrezno, hkrati pa podati smernice za izboljšanje načrta, če ta ni skladen s teorijo načrtovanja prodaje. Dolgoročni cilj podjetja je prodati 100 pametnih omar v naslednjih 5 letih. Ugotavljamo, da jim bo z načinom dela, ki ga opravljajo, to tudi uspelo. The thesis, entitled Sales planning of smart vending machines on Slovenian market is divided into two parts, theoretical and practical one. In the first part we have presented theoretical findings and starting points of domestic and foreign authors, which talk about the success and planning of sales, about the role of sales in general and the role that management has on sales. In the second part we present the company Haberkorn, GMBH, which operates in Austria and Slovenian company Haberkorn, d. o. o. The purpose of this study was to present the smart vending machine for the issuing of various products for industry companies, which the company Haberkorn, d. o. o. places in the Slovenian market. We also wanted to determine whether the planned business strategy is appropriate and whether it is also consistent with the strategy described in the theory. The objectives of the practical part, among others, have also been to describe the smart vending machine, present its performance and competitive advantage and also establish who are the target customers and if the expected sales plan for smart vending machine is appropriate. An important objective is also providing guidance to improve the plan if it is not consistent with the theory of planning sales. The long-term goal of the company is to sell 100 smart vending machines in the next 5 years. We find that if they work the way they did, they will be successful. prodaja načrtovanje prodaje pametni avtomat prednosti pametnega avtomata sale sales planning smart vending machine the benefits of smart vending machine true true false [M. Grdiša] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-28 21:51:27 2016-08-03 14:19:48 2022-06-19 03:05:40 2019-07-11 10:54:49 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 12422684 URN:SI:UM:DK:Z9ROJKYX VS_Grdisa_Miha_2016.pdf VS_Grdisa_Miha_2016.pdf 1 F5549BB3C6D1CDF5F7F78FD0D5E0D73B fb27961f5a9a88fd5834ffedf7747c26a9f4dea23b075dc35a06883ddf9bc7c3 20ac03b2-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=90095 Ekonomsko-poslovna fakulteta 0 0 0