20.500.12556/DKUM-58911 Analiza panoge rent a car v Sloveniji The analysis of car rental industry in Slovenia Panoga rent-a-car v segmentu kratkoročnih najemov sodi v turistično panogo in je kot taka odvisna od dogajanj v tej panogi. Drug segment predstavljajo poslovni najemi, ki ima v Sloveniji še potencial za rast, saj podjetja še ne poznajo vseh prednosti, ki jih prinese upravljanje voznega parka zunanjega izvajalca. Spremembe, katerim smo trenutno priča v svetu, so posledica digitalizacije, spremenjenih vrednot po gospodarski krizi ter prihoda generacije Y na trg delovne sile in na drugi strani kot potrošnikov. Car sharing, ki temelji na konceptu souporabe vozil, je posledica teh sprememb in bo igral pomembno vlogo v rent-a-car panogi v Sloveniji. Za analizo rent-a-car panoge smo se odločili zaradi izkušenj, ki smo jih pridobili z delom za Avant car od leta 2004 (zaposleni od januarja leta 2007). V tem času se je podjetje prebilo med vodilna podjetja, kar dokazuje z uvajanjem inovativne storitve električnega car sharinga, potrjujejo pa to hipotezo tudi finančni kazalniki, ki jih izračunavamo v zadnjem poglavju. The car rental industry is part of the tourist industry in the market segment of short car rentals. Fleet managaement is the other big market segment which has the potential for growth, since companies are not aware of the benefits they acquire by outsorcing. The changes we are witnessing at the moment are the consequences of the digitalisation, alternated values after the financial crisis and the appearance of the generation Y at the market of labour force and on the other hand as consumers. Car sharing is the new concept in Slovenia which will play important role in the future. We decided to analyse the car rental industry in Slovenia because of the experience we gained through working for Avant car since 2004. At this time company has become one of the market leaders. Implementing of the electric car sharing confirms the previous hypothesis, which is also confirmed by calculating of the financial indicators in the last chapter. kratkoročni najem vozil poslovni najem souporaba vozil ekonomija delitve digitalizacija finančna analiza short car rental fleet management car sharing sharing economy digitalisation financial analysis true true false [D. Lukić] Slovenski jezik Angleški jezik Diplomsko delo 2016-04-29 20:31:46 2016-09-02 13:02:05 2022-06-19 03:05:59 2019-07-11 10:56:06 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 656.1 12466204 URN:SI:UM:DK:5SIF5TQ5 UN_Lukic_Davorin_2016.pdf UN_Lukic_Davorin_2016.pdf 1 B74F8F99F2D2499346EA383092961B4E 2ebdc7c48a5b799c94fb23831c8f98d82e557598e7ba98a1717d6486840086cb eaac2dff-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=96883 Ekonomsko-poslovna fakulteta 0 0 0