20.500.12556/DKUM-58982 IZDELKI PRAVIČNE TRGOVINE FAIR TRADE PRODUCTS Namen diplomske naloge je predstaviti zgodovino in razvoj pravične trgovine ter koncept pravične trgovine, ki predstavlja alternativni sistem trgovanja, ki skuša skrajšati pot pravičnih izdelkov od proizvajalcev v neprivilegiranih državah do potrošnikov. Pravična trgovina temelji na spremembi obstoječih trgovinskih vzorcev, ki prevladujejo v mednarodni trgovini pri menjavi, in skuša omogočiti proizvajalcem čim lažji dostop do mednarodnega trga ter vzpostaviti ceno dobrin na takšni ravni, da bo krila stroške proizvodnje proizvajalcev pravične trgovine. Pravična trgovina želi proizvajalcem omogočiti dostojni način življenja in po možnosti presežek, ki ga bodo lahko vložili v nadaljnji razvoj, izobraževanje, izboljšanje življenjskih pogojev, zdravstvo, infrastrukturo itd. Prikrajšanim proizvajalcem v državah v razvoju želi dati priložnost, da se premaknejo iz skrajne revščine. Ker velik del mednarodne menjave izvira iz proizvodnih procesov, so v diplomski nalogi podrobneje predstavljena načela pravične trgovine, ki jih mora pravična trgovina upoštevati pri vsakodnevnem delu, saj ta načela preprečujejo kršenje človekovih pravic, izkoriščanje, zlorabo na delovnem mestu, delo otrok, diskriminacijo žensk … Osnovni cilj v diplomski nalogi je podrobneje predstaviti izdelke pravične trgovine, ki so predmet prodaje, način pridobivanja certifikatov, kriterije za izdelke pravične trgovine in grajenje ter uveljavljenje znamke pravične trgovine, ki potrošnikom ponuja visoko stopnjo zagotovila pri nakupu izdelkov pravične trgovine. Podrobneje sem predstavila dve svetovno priznani znamki pravične trgovine: Cafédirect in čokolado Divine. Na koncu diplomske naloge sem opisala še začetek gibanja pravične trgovine v Sloveniji in glavne slovenske organizacije pravične trgovine. Ugotovili smo, da so izdelki pravične trgovine širom po svetu vse bolj prepoznavni in da prodaja pravične trgovine iz leta v leto raste. The aim of this thesis is to present the history and development of fair trade and fair trade concept, an alternative trading system, which seeks to shorten the path of the fair trade products from producers in disadvantaged countries to its consumers. Fair trade is based on the modification of existing trade patterns prevailing in international trade and it seeks to enable manufacturers to have an easier access to the international market and set the price of goods at a level to cover the costs of the production of fair trade. Fair trade seeks to enable manufacturers a decent way of life and even a surplus, if possible, which would be invested in the further development, education, improvement of living conditions, healthcare, infrastructure, etc. It wants to give disadvantaged manufacturers in developing countries an opportunity to move out of extreme poverty. Since a large portion of international trade originates from the production process, the thesis presents in detail the principles of fair trade, which need to be considered in their daily work, as those principles prevent human rights violations, exploitation, abuse in the workplace, child labour, discrimination against women ... In this thesis, I present in detail the fair trade products that are being sold, ways of obtaining certificates, criteria for fair trade products, building and enforcement of fair trade brands, which offer consumers a high level of assurance when buying fair trade products. Furthermore, I present two world-renowned brands of fair trade: Cafédirect and Divine chocolate. At the end of the thesis I describe the beginning of the fair trade movement in Slovenia and Slovenian main fair trade organizations. I have concluded that fair trade products are becoming well renowned all over the world. pravična trgovina načela in standardi izdelki pravične trgovine certifikati blagovne znamke pravične trgovine fair trade principles and standards fair trade products certificates fair trade trademarks true true false [S. Marić] Slovenski jezik Angleški jezik Diplomsko delo 2016-05-02 19:05:14 2016-09-01 16:07:49 2022-06-19 03:06:16 2019-07-11 10:58:29 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 12463900 URN:SI:UM:DK:TSF9V2GN UN_Maric_Simeona_2016.pdf UN_Maric_Simeona_2016.pdf 1 F2A64C08514C89D690987749096C833F 884bc3e41f43c5697146345363d819dc85f28b57a5c0a4c5afd8925595771744 e0d10612-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=96431 Ekonomsko-poslovna fakulteta 0 0 0