20.500.12556/DKUM-59029 TRŽNA IZHODIŠČA ZA VSTOP RIBIŠKE TRGOVINE SOM, D.O.O. NA HRVAŠKI TRG MARKET OPPORTUNITIES FOR SOM, LTD. FISHING GEAR SHOP TO ENTER THE CROATIAN MARKET Podjetje SOM, d. o. o., je stacionarna in spletna trgovina, ki prodaja opremo za športni in rekreacijski ribolov v Sloveniji. Zaradi hitre rasti in razvoja razmišlja o vstopu na tuje trge, predvsem kulturna in geografska povezanost držav ter velike površine sladkih in morskih voda pa so pripomogle k odločitvi za hrvaški trg. Preveriti mora trenutno stanje trgovin z opremo za športni in rekreacijski ribolov, njihovo dostopnost kupcem, ovire za vstop na hrvaški trg ter izbrati ciljno skupino kupcev. Ob oceni tržnega potenciala se odloči za vstop na hrvaški trg z obstoječim partnerjem in dodatno spletno trgovino za hrvaški trg. Izračun stroškov in predvidenih prihodkov potrjuje minimalno tveganje podjetja pri vstopu na nov trg, obvladovanje poslovanja in možnost rasti na tem trgu. Company Som, d.o.o. has an online, as well as a stationary shop, which sells a sports & recreational fishing equipment. Because of fast growth and development they are confronting a question of entering a foreign market. Cultural and geographical connections of countries, also a huge amount of fresh and salty waters are contributing a lot to make a research of Croatian market. A current market research on the situation of those online and stationary shops has to be made. They also have to make a detail research about their accessibility to customers, possible barriers when entering Croatian fishing market and what would their buyer focus would be. A market assessment will make a decision of entering this market with the current partner and start a new online shop for Croatian market. The calculation of expenses and possible income would confirm a minimal risk of SOM d.o.o. entering this new market, coping with business and possible growth on this market. vstop na trg Hrvaška trgovina ribiška oprema tuja naložba market entry strategy Croatia shop foreign investment fishing gear true true false [S. Luzar] Slovenski jezik Angleški jezik Diplomsko delo 2016-05-03 10:08:06 2017-03-27 13:53:04 2022-06-19 03:06:26 2019-07-11 11:00:08 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.5 12723228 URN:SI:UM:DK:6HLPC7U6 UN_Luzar_Simona_2016.pdf UN_Luzar_Simona_2016.pdf 1 FFC63AA5C9CA1A4510E74522094A69A4 77abd3090d5b83a405b463cb8eb4733dcab5b5a1e39cfd28168466b5d7f8efac c6b3352c-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=95374 Ekonomsko-poslovna fakulteta 0 0 0