20.500.12556/DKUM-59227 8 – dnevno potovanje primorskih pridelovalcev oljčnega olja in vina s partnerji po Toskani 8 – Day Travel To Toscany By The Producers Of Olive Oil and Wine From Slovenian Seacoast With Partners. V diplomskem delu obravnavamo 8 – dnevno potovanje pridelovalcev olivnega olja in vina ter njihovih partnerjev po Toskani, eni najlepših italiijanskih pokrarjin, z namenom, da si naši pridelovalovalci obeh kultur ogledajo primere dobrih praks v načinu pridelave, predelave in trženja v naši sosednji državi, ki je glede uspešnosti prodaje, prepoznavnosti in učinkovitisti promocije toliko pred mami. Teoretični del naloge je namenjen segmentiranju, saj smo združili dva delno različna segmenta interesov – v 2. poglavju razložimo razloge za tako odločitev. Tretje poglavje jej empirično, predstavljamo načrtovani obseg potovanja in vse strokovne in turistične poudarke v potovanju, saj smo izhajali iz predpostavke, da se bodo partnerji vinarjev in oljkarjev odločali za potovanje predvsem zaradi privlačnega prostočasnega programa. The work is presenting an 8-day excursion for olive oil and wine producers and their partners to Tuscany, one of the most beautiful Italian provinces. The purpose of the excursion is to be aquatinted with best practices in the field of production, processing and marketing of these products in the nearby country, which is considerably more effective in sales and more effecient in promotion than our country. The theoretical part of the diploma theses is about segmentation: our aim is to merge two segments with partly different interests into one travel group – in chapter 2, we list our arguments for this decision. The trird chapter is empirical: we present the entire travel plan (itinerary) and explain in detail all expert- and tourism- related highlights in it. We rooted this decision on the assumption that spouses/partners would only be interested to participate in this excursion in case it also offers an interesting leisure programme. Toskana olivno olje vino itinerar Tuscany olive oil wine itinerary true true false [D. Vegi] Slovenski jezik Angleški jezik Diplomsko delo 2016-05-10 08:04:28 2017-01-06 12:48:51 2022-06-20 03:06:01 2019-07-11 11:06:58 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 12668956 URN:SI:UM:DK:KE3TQ56J VS_Vegi_Danica_2016.pdf VS_Vegi_Danica_2016.pdf 1 C00D203A8CD030E3C8A64938C30375DC b36c9a23c27146d1505daea405814c6195c04175f13786d3642e0feda1b4febf e74bec95-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=108804 Ekonomsko-poslovna fakulteta 0 0 0