20.500.12556/DKUM-59444 ZAUPANJE V MEDIJE TRUST IN MEDIA Namen diplomske naloge je ugotoviti zaupanje v medije in predstaviti zaupanje v javne in komercialne medije. V teoretičnem delu smo predstavili teorijo in se dotaknili nekaterih že izvedenih raziskav na temo zaupanja v medije. Prav tako smo v teoretičnem delu predstavili pojem množičnih medijev (tradicionalni mediji, rumeni mediji, spletni mediji, alternativni mediji) in pojem zaupanja v medije ter zaupanja nasploh. V empiričnem delu diplomske naloge smo z anketnim vprašalnikom preverjali in merili kakšno zaupanje imajo uporabniki do medijev. V sklepu smo ugotovili, da zaupanje v medije pada, ljudje pa še vedno najbolj zaupajo tradicionalnim medijem, nekoliko manj spletnim medijem in alternativnim medijem, najmanj pa pričakovano zaupajo rumenim medijem. The aim of this thesis was to establish the trust in the media and present the trust in public and commercial media. The theoretical part of the thesis presents the theory and some of the research already carried out on the topic of trust and confidence in the media. In the theoretical part there we have also presented the concept of mass media (traditional media, low brow media, online media, alternative media) and the concept of trust and confidence in the media in general. The empirical part of the thesis summarizes surveys results on the questionnaire. In conclusion, we found that trust in the media is declining, traditional media is still the most trusted, slightly less online media and alternative media, and as expected the low brow media is at least trusted. zaupanje v medije javni mediji komercialni mediji množični mediji trust in media public media commercial media mass media true true false L. Romih Slovenski jezik Angleški jezik Diplomsko delo 2016-05-17 16:46:18 2016-09-08 13:48:44 2022-06-20 03:06:55 2019-07-11 11:13:58 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.336.6:336.636(043.2) 20152086 URN:SI:UM:DK:NKBU1KNM UN_Romih_Luka_2016.pdf UN_Romih_Luka_2016.pdf 1 86447A84DC2E05B338BB2538BC450A40 ff932c701f88631c70cc3ce267b497b2c6146513569a28a91c58626fd3dfd676 2fdf195f-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=100928 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0