20.500.12556/DKUM-59586 POMEN BARV V RAZLIČNIH KULTURAH IN NJIHOVA VLOGA PRI OBLIKOVANJU IDENTITETE MESTA THE MEANING OF COLORS IN DIFFERENT CULTURES AND THEIR ROLE IN SHAPING IDENTITY OF THE CITY V današnjem svetu je vizualna podoba zelo pomembna na vseh področjih. Barve so atribut, ki je pri vizualni podobi zelo pomemben, vendar pa se pomeni barv v različnih kulturah razlikujejo med sabo. Blagovne znamke tako tekmujemo med sabo, katera bo bolj prepoznavna in uspešna na trgu. Ta trend se je prenesel tudi na mesta in oblikovanje njihove identitete. Znamčenje mest je postalo zelo pomembno, pomembna pa je tudi uporaba barv pri znamčenju mest, saj se njihovi pomeni na različnih koncih sveta razlikujejo In today's world, the visual image is very important in all areas. Colours are an attribute, which is very important in the visual appearance, but the meaning of colours is different in every culture. So, trademarks compete against each other which will be more recognizable and successful on the market. This trend has also been transferred to the cities and formation of their identity. Branding of cities has become very important and the use of colours is also important when designing the identity of the cities, because the meaning of colours differs in different parts of the world. barva pomen kultura znamčenje mesta colour role culture branding city true true false M. Ditmajer Slovenski jezik Angleški jezik Magistrsko delo/naloga 2016-05-23 10:32:49 2016-06-06 07:53:31 2022-06-21 03:05:55 2019-07-11 11:18:42 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 655.13:159(043.2) 19626006 URN:SI:UM:DK:ZSLC8UGR MAG_Ditmajer_Mihela_2016.pdf MAG_Ditmajer_Mihela_2016.pdf 1 604DAB864EB04B49DAF987C5F09C6BEA ad0b2e8d356dc580091f187aae105d8b8f0fbd902d8608225cb4eaafd677d37e 8141826b-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=92191 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0