20.500.12556/DKUM-59588 ANALIZA POSTOPKOV SPLETNEGA OGLAŠEVANJA NA IEDC-POSLOVNI ŠOLI BLED ONLINE MARKETING PROCESS ANALYSIS AT IEDC BLED SCHOOL OF MANAGEMENT Naloga obravnava procese spletnega oglaševanja. Podan je pregled literature s področja spletnega oglaševanja, napisani so primeri dobrih praks, analizirana je stara in nova spletna strategija. Izdelane so izboljšave procesov spletnega oglaševanja. Glavi učinki so: povečanje prodajnih interesov, povečanje kvalitete prodajnih interesov, izdelan proces in natančno določene odgovornosti posameznikov, natančen izračun stroškov, natančen izračun donosa glede na investicijo, natančen pregled uspešnosti oglaševanja. The thesis deals with the processes of online advertising. A review of the literature in the field of online advertising, examples of best practices, analysis of the old and new online marketing strategy, has also been done. There are also improvements in processes of online advertising. Main effects of online advertising are: an increase in leads, increasing the quality of the leads and precise responsibilities of individuals, the exact calculation of the costs, the exact calculation of the return on investment, a thorough review of the performance of advertising. spletno oglaševanje spletna analitika analiza procesov oglaševanja orodja spletnega oglaševanja vloga it-podpore pri spletnem oglaševanju online marketing web analytics online marketing process analysis online marketing tools role of it support in online marketing true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-05-23 10:48:28 2016-07-01 10:21:00 2022-06-21 03:05:56 2019-07-11 11:18:46 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7630867 URN:SI:UM:DK:9NMLZLDV VS_Majkic_Vladimir_2016.pdf VS_Majkic_Vladimir_2016.pdf 1 B1D09675F307FFF5982649F324BECBC4 79b9e8d879e8d2f36a2815c6f4e182a7d786cf3cf76b7db7adb7b9a2c7742d0e 815e8b01-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=92195 Fakulteta za organizacijske vede 0 0 0