20.500.12556/DKUM-59594 Vinski turizem Maribora Wine tourism in Maribor V uvodnem delu smo opisali področje in opredelili problem ter določili namen in cilje diplomskega dela. Napisali smo tudi predpostavke in omejitve ter metode raziskovanja. V teoretičnem delu smo pojasnili pojme vinski turizem, vinski turist in vinsko turistična cesta. Predstavili smo trende v vinsko turistični ponudbi ter managementa vinsko turistične destinacije z dejavniki uspeha. V zadnjem poglavju smo predstavili značilnosti vinskih dežel Slovenije in podrobno opisali vinsko destinacijo Maribor, ki ima najstarejšo vinsko trto na svetu. Na Lentu stojita Hiša Stare trte, ki je postala hram vinske tradicije in kulture, ter Vinoteka Vodni stolp. V središču mesta pa se nahaja Vinagova klet. Na obrobju mesta leži posestvo Meranovo, ki ga povezujemo z začetkom sodobnega vinogradništva in izobraževanja na tem področju. Mariborska vinska turistična cesta pa povezuje vinograde, ki ležijo v neposredni okolici Maribora. Turistična ponudba mesta temelji na vsakoletnem Festivalu Stare trte in martinovanju, ki sta priložnosti za spoznavanje in ohranjanje vinske tradicije ter od leta 2015 dalje na iniciativi novost projekt Pubec, s katerim tržijo štajersko mlado vino. V nadaljevanju smo opravili še SWOT analizo vinsko turistične ponudbe v mariborski regiji, pri kateri smo navedli prednosti in slabosti ter priložnosti in nevarnosti, povezane z razvojem vinsko turistične ponudbe v mestu in njegovi bližnji okolici. Na koncu smo podali priporočila in predloge izboljšav za razvoj ponudbe. We have described the area and defined the problem, the purpose, and goals of the diploma thesis in the introduction. We have also written the presumptions, limitations, and methods of the research. We have explained the terms wine tourism, wine tourist, and wine tourist road in the theoretical part. We have presented the trends in wine tourist offer and management of the wine tourist destination with the factors of success. We have presented the characteristics of wine provinces of Slovenia in the last chapter and described the wine destination Maribor, which has the oldest vine in the world, in details. There are the House of Old Vine, which has become a vineyard cottage of tradition and culture, and wine store Water Tower on Lent. There is Vinag's cellar in the center of the city. The estate Meranovo lies on the outskirts of the city, which is connected with the beginnings of modern viticulture and education at the area. Maribor wine tourist road connects vineyards, which are in the surrounding of Maribor. The tourist offer of the city bases on every year's Festival of the Old Vine and Martin's celebration, which are opportunities to celebrate, meet, and keep the wine tradition and from 2015 also a novelty the project Pubec (A Boy), which sells young wine. We have also done SWOT analysis of wine tourist offer in Maribor region, where we presented advantages, weaknesses, opportunities and threats, connected with the development of wine tourist offer in the city and its close surroundings. We have given the recommendations and suggestions for improvements for offer development. vinski turizem Maribor najstarejša trta Hiša Stare trte Meranovo Mariborska vinska turistična cesta Festival Stare trte Pubec – štajersko mlado vino. wine tourism Maribor the oldest vine The House of the Old Vine Meranovo Maribor Wine Tourist Road The Festival of Old Vine Pubec – Styria young wine. true true false [T. Kraner] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2016-05-23 13:16:57 2016-11-15 09:07:14 2022-06-21 03:05:58 2019-07-11 11:18:58 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 12582428 URN:SI:UM:DK:RVIHPDDG VS_Kraner_Tjasa_2016.pdf VS_Kraner_Tjasa_2016.pdf 1 56C7D7FD7531A06A745B001EEA460E53 402685abfef0eea5ad3644a77a47ac761723a2456fcf358af111ce2c26fe7362 3db84806-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=101581 Ekonomsko-poslovna fakulteta 0 0 0