20.500.12556/DKUM-59614 INTERNO POSLOVNO KOMUNICIRANJE V GRAWE ZAVAROVALNICI D.D. Internal Business Communication in Grawe Insurance Company Večino našega življenja namenjamo komuniciranju. Komuniciranje je življenjsko pomembna aktivnost, pomembna tako v našem zasebnem kot poslovnem življenju. V diplomskem delu se osredotočamo na pomembnost internega poslovnega komuniciranja, ki je v sodobni organizaciji del strateškega upravljanja, z namenom uresničevanja poslovnih ciljev. V globalnem poslovnem okolju so zaposleni poglavitni dejavnik uspeha. V zaposlenih se skriva ogromen potencial in uspeh organizacije je predvsem odvisen od tega, kako zna in zmore komunicirati. Z vzpostavljenim kakovostnim sistemom internega poslovnega komuniciranja so zaposleni motivirani, ustvarjalni, produktivni, učinkoviti in lojalni. V teoretičnem delu diplomskega seminarja govorimo o osnovah komuniciranja, poslovnem komuniciranju in internem poslovnem komuniciranju. V empiričnem delu predstavljamo GRAWE zavarovalnico, d.d. in njeno interno poslovno komuniciranje, analiziramo z raziskavo internega poslovnega komuniciranja v GRAWE zavarovalnici, d.d. pridobljene anketne rezultate ter oblikujemo anketne ugotovitve. We spend most of our lives communicating. The activity of exchanging information called communication is vital for our lives – private as well as professional. In the thesis we put forward business communication within an organization, and this is a part of the strategic management which leads to an achievement of goals. In global professional environment employees are the main factor to a successful business performance. Within them lies a fundamental potential for success and it is greatly dependant on the ability to communicate effectively. With great communication employees are motivated, creative, productive, efficient and loyal. In the theoretical part of the thesis, we define the basics of communication, business communication and in-house communication. In the empirical part, we put in light GRAWE d.d., insurance company, and its internal system of communication, we analyze the results of the questionnaires about the communication in the work environment, and we make conclusions on the basis of the data gathered. komuniciranje poslovno komuniciranje interno komuniciranje organizacija zaposleni GRAWE zavarovalnica d.d. communication business communication in-house communication organization employees Grawe insurance company true true false [V. Bahun] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2016-05-23 22:04:03 2016-08-24 12:50:29 2022-06-21 03:06:04 2019-07-11 11:19:39 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.57 12454428 URN:SI:UM:DK:BJGI2KKY VS_Bahun_Vesna_2016.pdf VS_Bahun_Vesna_2016.pdf 1 7A12A8BD09661F7DA71CAE2010B92190 5fba95536ea74efbc7ce0ba4e7f0148aa9be5c16227f60ca3aef31f5eb448e2a e271dba5-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=96504 Ekonomsko-poslovna fakulteta 0 0 0