20.500.12556/DKUM-59874 Projekt razvoja procesa pozicioniranja žganih alkoholnih pijač na prodajnem mestu Development of retail positioning process for alcoholic spirits Cilj vsakega akterja v prodajni verigi je povečanje obsega prodaje in posledično doseganje dobrega poslovnega rezultata. Znano je, da z ustrezno postavitvijo in predstavitvijo izdelkov potrošniku lahko dosežemo izboljšanje prodajnega rezultata ter da je prilagajanje ponudbe potrošnikom kontinuiran in ponavljajoči se proces. V diplomskem delu smo obravnavali projekt razvoja procesa pozicioniranja žganih alkoholnih pijač na prodajnem mestu, s katerim bo mogoče ob načrtovanih prihodnjih ponovitvah doseči učinkovito izvedbo predelave polic, na katerih so navedeni izdelki. V prvem delu smo predstavili teoretična izhodišča projektnega vodenja in prenove poslovnih procesov. V drugem, aplikativnem delu pa smo obravnavali konkreten proces. Na osnovi natančnega posnetka stanja in analize smo identificirali problematične dele obstoječega procesa ter nato predlagali šest procesnih izboljšav in podali tri sistemske predloge. Omenjene izboljšave zajemajo prenovo procesa, spremembo organizacijske strukture projekta, uvedbo informacijske podpore, uporabo gantograma ter izboljšanje komunikacijskega in informacijskega toka. Ugotovili smo, da bi z uvedbo predlaganih sprememb obstoječi proces lahko pomembno skrajšali. Rezultat diplomskega dela je torej model procesa pozicioniranja žganih alkoholnih pijač na prodajnem mestu, ki bo v prihodnje omogočal izvajalcem nemoteno in optimalno izvedbo projekta. The objective of each market operator in the sales chain is to increase sales volume and as a result achieve good business results. It is widely known that appropriate positioning and presentation of products to consumers can improve sales and that adapting the offer to consumers is a continuous and repeating process. The diploma thesis examined the project of development of retail positioning process for alcoholic spirits at a sales point, which will achieve better execution of altering the shelves where the products are on display in the future. In the first part we presented the theoretical foundations of project management and renovation of business processes. In the second, applicative part, we examined the specific process. Based on a detailed record of the situation and analysis we identified the problem area of the existing process and suggested six process improvements and issued three system suggestions. The noted improvements have included process renovation, change of the organisational structure of the company, introduction of IT support, using the Gantt chart and improving communication and information flow. We found that by introducing the proposed changes the existing process would significantly shorten. The result of the thesis is therefore a model for the retail positioning process for alcoholic spirits at a sales point, which will in the future allow operators a smooth and optimal project implementation. projekt faze projekta razvoj procesov pozicioniranje izdelkov merchandising project project stage process development positioning of products merchandising true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-05-30 23:31:26 2016-06-21 13:00:03 2022-06-22 03:04:47 2019-07-11 11:28:09 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7610387 URN:SI:UM:DK:OBVRDBAF VS_Kern_Jurij_2016.pdf VS_Kern_Jurij_2016.pdf 1 C7CEE7C73EA5FBC12849A002F8D46CA4 b08dae42a8ccb17c2351458c5098116b5048a4427359e5a1ae6adf9a289b16d0 9b50c490-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=93287 Fakulteta za organizacijske vede 0 0 0