20.500.12556/DKUM-59892 KOMUNICIRANJE S POTROŠNIKI BIO IZDELKOV PODJETJA ŽITO D.D. COMMUNICATION WITH CONSUMERS OF ECOLOGICAL PRODUCTS OF ŽITO D.D. Žito d.d. ponuja na trgu svoje bio izdelke pod blagovno znamko Natura. Večina teh izdelkov je slovenskega izvora in izpolnjujejo pogoje za imenovanje bio. Kljub visoki kakovosti izdelkov, pa bi še vedno lahko naredili več za prepoznavnost in seveda končno tudi za prodajo samih izdelkov, ki so resnično odlični. S pomočjo lastne raziskave in analize zbranih podatkov smo ugotavljali ekološko osveščenost potrošnikov v Sloveniji in poznavanje in nakupno vedenje za bio izdelke, ki se prodajajo pod blagovno znamko Natura. Ugotovili smo, da se bio izdelki, ki se prodajajo pod blagovno znamko Natura prepoznani med slovenskimi potrošniki in, da so potrošniki, glede na vzorec, pripravljeni tudi plačati malo več za odlične izdelke. Žito d.d. offers to the market their organic products under the brand Natura. Majority of these products are of Slovenian origin and qualify for the designation organic. Despite the high quality products, they could still do more for visibility and of course ultimately to sale the products themselves, which are truly excellent. Through our own research and analysis of the collected data, we determined the ecological awareness of consumers in Slovenia and awareness and purchasing behavior for organic products, which are sold under the brand Natura. We found that the organic products, which are sold under the brand Natura are well identified among Slovenian consumers and that consumers, analyzed in the sample, are also prepared to pay a little more for a superior product. - marketing - bio prehrana - potrošniki - marketing - organic food - consumers true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-05-31 13:45:53 2016-07-04 12:14:36 2022-06-22 03:04:53 2019-07-11 10:40:17 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7637011 URN:SI:UM:DK:RGWYFPBA UN_Mis_Leopold_2016.pdf UN_Mis_Leopold_2016.pdf 1 2D99905425FF178643EBB8057AB0E54B 3a711952d6bb080f1158b7a1b522185b52045a3e62bb62f8d2bdfa43377267c4 992d743b-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=93174 Fakulteta za organizacijske vede 0 0 0