20.500.12556/DKUM-59952 MOTIVACIJA UNIVERZALNEGA ZAVAROVALNEGA ZASTOPNIKA PRI TRŽENJU OSEBNIH ZAVAROVANJ MOTIVATION OF UNIVERSAL INSURANCE AGENT IN MARKETING PERSONAL INSURANCE V času gospodarske krize delovna motivacija hitro pade zaradi negotovosti delovnega mesta, plačilne nediscipline in slabših poslovnih rezultatov. Življenje postaja vse hitrejše in stresno, motivacija pa je ključ do produktivnosti. Ljudje smo različni in vsak izmed nas ima različne potrebe in želje. Če želimo razumeti zaposlene in jih s tem ustrezno motivirati, moramo najprej poznati njihove motive za delo. V diplomski nalogi smo predstavili pojem motivacija, ugotovili smo, katere so motivacijske teorije in kako poteka trženje kot storitev. Na podlagi navzkrižnih vprašanj smo ugotavljali glavne motivacijske dejavnike zavarovalnega zastopnika pri trženju osebnih zavarovanj v Zavarovalnici Triglav d. d. In a time of economic crisis, work motivation falls rapidly due to the uncertainty of the workplace, the number of defaults and deteriorating business results. Life is becoming more rapid and stressful, motivation is the key to productivity. People were different, and each of us has different needs and desires. If we want to understand the employees, we must first know their motives for the work. In this thesis, we presented the concept of motivation, we found, which are motivational theory and how the marketing of services. With the help of conflicting issues we found the main motivating factors insurance agent in the marketing of personal insurance in Zavarovalnica Triglav d. d.. Motivacija Motivacijski dejavniki Motivacijske teorije Trženje Zavarovalnica Triglav d. d. Motivation Motivational factors Motivational theories Marketing Zavarovalnica Triglav d. d. true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-06-02 14:37:16 2016-11-24 13:01:21 2022-06-22 03:05:12 2019-07-11 11:30:48 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7855123 URN:SI:UM:DK:DQGTR1U2 UN_Jansa_Meri_2016.pdf UN_Jansa_Meri_2016.pdf 1 2993BEFE88227132CCB46149D3DE5388 0f9976b221024a8faf9e35a9f49183362a01aa6b328f89e2ffb297bc52666af7 ad3bd8ab-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=94151 Fakulteta za organizacijske vede 0 0 0