20.500.12556/DKUM-60309 ZADOVOLJSTVO UPORABNIKOV V PLAVALNEM KLUBU TRIGLAV KRANJ CUSTOMER SATISFACTION IN THE SWIMMING CLUB TRIGLAV KRANJ Ne samo pri podjetjih, ki se ukvarjajo z izdelki in bolj oprijemljivimi storitvami, čedalje več konkurence je tudi v športu. Boj za obstanek društev oz. klubov je velik. Pri športnih dejavnostih, še posebno pri klubih, ki se ukvarjajo tudi s tekmovalnim športom, pa ne gre zgolj za ekonomski vidik, ampak tudi za čustveni. Želja po uspešnosti ter prepoznavnosti kluba ter športa, s katerim se ta ukvarja, je velika. Prav tako, kot pri vseh ostalih ponudbah storitev, je tudi za klube pomembno zadovoljstvo uporabnika. Zavedati se je potrebno, da je konkurenca velika in v kolikor uporabnik ne bo uslišan oz. zadovoljen, bo slej ko prej odšel h konkurenci. Zadovoljen uporabnik sodeluje pri marketingu podjetja ter mu pomaga pri doseganju ciljev. V kolikor je uporabnik s storitvijo zadovoljen, se bo v podjetje, klub še vračal in postajal vedno bolj zvest uporabnik, ob tem pa bo o podjetju, klubu širil dober glas ter pripeljal še kakšnega dodatnega uporabnika. Več zadovoljnih uporabnikov pomeni večjo konkurenčno prednost. Not only in companies that deal with products and more tangible services, there is more and more competition and less cohesion in sport also, as well as services related to sports and recreational activities. Struggle for survival of sports clubs is very intense. Sporting activities, especially in clubs involved in a competitive sport, include both the economic and emotional aspect of this field. The desire for success and recognition of the club and the sport in which the latter is engaged, is great. As with all other offers of services, the customer satisfaction is also important for clubs. It is important to recognise that competition is great, and if a buyer will not be heard or satisfied, sooner or later he will go to other providers of these services. A satisfied user is actually greatly involved in the company marketing and is one of the key factors of effective marketing and achievement of the company goals. If the customer is satisfied with the service, he will be a loyal client who will be returning to the company, while in the mean time spreading the good word about the company and attracting additional users. More satisfied customers represent a greater competitive advantage. • Storitev • Promocija storitev • Zadovoljstvo uporabnikov • Plavanje   • Services • Services promotions • Customer satisfaction • Swimming true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-06-14 08:50:34 2016-07-08 08:40:36 2022-06-23 03:10:02 2019-07-11 11:42:14 2016 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7656979 URN:SI:UM:DK:ESRWZMJX UN_Studen_Tanja_2016.pdf UN_Studen_Tanja_2016.pdf 1 4A67D4DE7985EE812D9834B478590A6F d5836e7f283362f7a01b54b5e0713abfe9436d49bd320042d8d1885e17d722de b36ff32d-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=94499 Fakulteta za organizacijske vede 0 0 0