20.500.12556/DKUM-60470 Analiza spletnega oglaševanja podjetniške ponudbe kmetij na Koroškem Analysis of online advertising of complementary farm activities in Koroška S pojavom spleta in razvojem informacijskih tehnologij se je promocija pojavila tudi na spletu in zavzema pomemben delež pri oglaševanju. Temu se morajo prilagoditi tudi kmetije, ki si poskušajo zagotoviti obstanek in preživetje z različnimi dejavnostmi. Ena izmed možnosti dodatnega prihodka so dopolnilne dejavnosti na kmetiji. V raziskavi so analizirane kmetije z registrirano dopolnilno dejavnostjo na Koroškem. Z anketno analizo je analizirano trenutno stanje uporabe informacijsko komunikacijskih tehnologij na kmetijah. Ugotovljeno je trenutno stanje spletnega oglaševanja podjetniške ponudbe kmetij na Koroškem. Analizirana je višina sredstev, ki jih namenjajo za promocijo, in višina sredstev, ki jih bodo namenjali za promocijo. Ugotovljene so tudi razlike med posameznimi dejavnostmi in interesom za oglaševanje ter višino namenjenih sredstev. Z analizo so ugotovljene oblike spletnega oglaševanja kmetiji, ki jih nameravajo uporabljati v prihodnje. Prikazan je tudi interes za oglaševanje na skupni spletni strani vseh ponudnikov na Koroškem. The emergence of internet and the development of information technologies enabled the spread of online advertising which now takes up a significant share of the entire branch. This fact must also be considered by farms that rely on various activities to ensure their survival. One of the possibilities for additional income are complementary activities on farms. This study contains an analysis of farms with registered complementary activities in the region of Koroška. A survey was made to analyse how the information and communication technologies are utilized by farms. We determined the current usage of online advertising by farms with complementary activities in Koroška. Moreover, we analysed the amount of resources that is devoted to promotion and the amount of resources that will be devoted to promotion in the future. We also determined the differences between various activities, interest in advertising and amount of allocated funds. Our analysis helped us determine the form of online advertising that farm owners intend to use in the future. Furthermore, it came to light that the participating farms were interested in advertising on a joint website of all providers in Koroška. dopolnilna dejavnost oglaševanje splet Koroška podjetniška ponudba kmetij complementary activity advertising internet Koroška commercial offer on farms true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2016-06-21 06:43:05 2016-07-21 13:29:39 2022-06-23 03:10:53 2019-07-11 11:47:26 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:WEBOF6SC MAG_Hudopisk_Jurij_2016.pdf MAG_Hudopisk_Jurij_2016.pdf 1 482F554E595C3F73B533E37439F0D1C3 3198159e4ad1189ce0150529819f79d5313b9a3edc9a4e3305b2ea11d55133fa db3260d8-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=96213 Fakulteta za kmetijstvo in biosistemske vede 0 0 0