20.500.12556/DKUM-60543 PRIMERJAVA DEJAVNIKOV USPEHA SPLETNE IN KLASIČNE TRGOVINE FACTORS AFFECTING THE SUCCESS OF ONLINE STORE AND RETAIL: A COMPARATIVE STUDY V diplomskem delu je predstavljeno podjetje WATT ELEKTRO d. o. o., katerega dejavnost je klasična trgovina z elektroinštalacijskim materialom. Nastala situacija, kot posledica gospodarske krize, je lastnika prisilila v iskanje rešitev za izboljšanje svojega poslovanja. Ena izmed možnosti za dosego cilja je uvedba spletne trgovine z LED izdelki v poslovni proces. Rezultati prodaje LED izdelkov kažejo na skokovit porast prodaje v preteklih dveh letih. Ker se v današnjem času vse več ljudi poslužuje nakupovanja prek spleta, smo v diplomskem delu opisali primerjavo vpliva dejavnikov v klasični in spletni trgovini za podjetje WATT ELEKTRO d. o. o. Teoretično smo predstavili spletne tehnologije in značilnosti spletne in klasične trgovine. V procesu raziskovanja dejavnikov smo si pomagali s SWOT analizo. Proučili smo pogoje za uvedbo naše rešitve in možnosti nadgradnje in izpopolnjevanja v prihodnosti. Ugotovili smo, da je uvedba spletne trgovine v poslovni proces podjetja WATT ELEKTRO d. o. o. smiselna, ker so potrebni majhni finančni izdatki za zagon spletne trgovine. Glede na majhen finančni vložek in pričakovano povečano prodajo je spletna trgovina primerna za uspešno poslovanje podjetja. This diploma thesis is focused on the description of WATT ELEKTRO D.O.O., a retail store selling various materials for electrical installations. Due to the economic crisis the owner is forced to find a solution that would improve his business activity. One of the options is an online store selling LED products. In the past couple of years the sale of LED products has sharply increased. Since online shopping is becoming more and more popular, this diploma thesis compares how various factors influence retail and online stores of WATT ELEKTRO D.O.O. It includes a theoretical presentation of web technologies and characteristics of both online and retail stores. The key factors were identified by using the SWOT analysis. The conditions for implementing our solution and the possibilities for the future upgrading and development were considered. It was determined that adding an online store to the already existing business process of WATT ELEKTRO D.O.O. would be a reasonable decision and only a minor investment would be needed. Regarding the small financial input and the expected increase in sales, an online store would be a good opportunity for improving the business activity of the company. Internet Spletna trgovina Klasična trgovina LED izdelki Internet Online store Retail store LED products true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-06-23 13:39:49 2016-10-11 17:08:27 2022-06-23 03:11:17 2019-07-11 11:50:03 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7770643 URN:SI:UM:DK:KAN8ZL3E UN_Osredkar_Gregor_2016.pdf UN_Osredkar_Gregor_2016.pdf 1 1B19F78B052CBDF0C919171BF8F0D9DB 1e6553b0a62c09d2083f2d00941ea973b2799fa0941c6e5f296ba0a0d7f97cb9 e8bd9c48-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=96791 Fakulteta za organizacijske vede 0 0 0