20.500.12556/DKUM-61106 PRODAJA MOTORNIH MAZIV NA SLOVENSKEM TRŽIŠČU – ABL TEHNIKA, D.O.O (VALVOLINE SLOVENIJA) SALES OF ENGINE LUBRICANTS ON SLOVENIAN MARKET – ABL TEHNIKA, D.O.O. Temo diplomske naloge prodaje maziv VALVOLINE na slovenskem tržišču smo si izbrali, ker so raziskava in njeni rezultati temelj za nadaljnje odločitve in usmeritev poslovanja podjetja. Podjetje ABL TEHNIKA D.O.O. je pooblaščeni distributer olj ter maziv za Slovenijo. Z vstopom Slovenije v Evropsko unijo ter zaradi centralne pozicije Slovenije v Evropi smo dočakali invazijo neznanih in cenenih motornih olj in sivega uvoza ali pa celo ponaredkov premium blagovnih znamk. Vsa podjetja, ki delujejo na tržišču prodaje motornih olj, morajo vedno znova iskati nove prodajne prijeme ali strategije prodaje, da bi prepričali nove stranke v nakup ali pa da vsaj zadržijo svoje obstoječe kupce. The topic of our thesis focusing on the sales of Valvoline lubricants was chosen because the thesis research and its results may form the basis for future decision-making and business direction of the company I run − ABL TEHNIKA D.O.O. The company is an authorised distributor of oils and lubricants for Slovenia. Due to Slovenia's entry into the European Union as well as its central position in Europe, the country faced an invasion of unknown and cheap motor oils along with grey import, or even fake premium brands. All companies operating on the motor oil market need to constantly look for new sales methods and strategies in order to convince new customers to buy, or at least to keep the existing ones. Prodaja Motorna olja Izdelek Prodajne cene Pospeševanje prodaje sales engine oil product sales price sales promotion true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-07-21 15:01:54 2016-11-30 10:39:07 2022-06-25 03:07:42 2019-07-11 12:09:05 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7861011 URN:SI:UM:DK:WGM01MPW VS_Prek_Ales_2016.pdf VS_Prek_Ales_2016.pdf 1 BABD199527B7906BFF6B233471FAECAE 69580ce0d0df65687be667742890677d4ac04ba48cd9872ed730dbdea8a7855d f7805114-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=97772 Fakulteta za organizacijske vede 0 0 0