20.500.12556/DKUM-61171 VLOGA BARVE LOGOTIPA NA NAKUPNE ODLOČITVE POTROŠNIKA ROLE OF COLOUR OF LOGOTYPE IN INFLUENCING CONSUMERS CHOICE Logotip je zrcalo podjetja in predstavlja prvi stik s potrošnikom, cilj le-tega pa je vzbuditi zanimanje in posledično nakupno odločitev. Barva logotipa ima pri tem zelo veliko vlogo, kar smo v diplomskem delu prikazali v teoretičnem in raziskovalnem delu. S pomočjo vprašalnika in pripravljenih barvnih različic logotipov izdelkov različnih področij smo ugotovili, da je barva logotipa zaradi povezave s panogo izdelka zelo pomemben dejavnik pri nakupni odločitvi potrošnika. Logotype is the mirror of a company and it represents first contact with consumer, its goal is to arouse interest and buying decision. Colour of logotype has a big influence on this, which is shown in the theoretical and practical part of the thesis. Research questionnaire and prepared coluor variations of logotypes of products of different areas have shown, that colour of logotype is very important factor in buying decision of consumer due to the connection of colour and industry. logotip barva nakupna odločitev logotype colour buying decision true true false D. Žitnik Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-07-26 11:41:52 2016-09-06 12:57:03 2022-06-25 03:08:04 2019-07-11 12:11:29 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.126:006.074(043.2) 19843606 URN:SI:UM:DK:I7FBGQMV UN_Zitnik_Doroteja_2016.pdf UN_Zitnik_Doroteja_2016.pdf 1 9D3EAC9F23340383FBD56B3B02E50D9C 7a4e25fbecfdc865fad80543ad007a2cba63cedb534fceb6522b7b9b3ad2f44b f0963d46-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=97193 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0