20.500.12556/DKUM-61274 UČINKI POSPEŠEVANJA PRODAJE Z UPORABO SPLETNIH PORTALOV ZA SKUPINSKO NAKUPOVANJE EFFECTS OF SALES PROMOTION WITH THE USE OF THE WEB PORTALS FOR GROUP SHOPPING Z razvojem spletnih portalov za skupinsko nakupovanje, ki ponujajo visoke popuste za storitve in izdelke, se je spremenilo vedenje potrošnikov. Najprej so bili nakupi kuponov impulzivni, kupovalo se jih je na zalogo, potrošniki pa so ponudbam zaupali. Z večletno prisotnostjo portalov na trgu so se učinki pospeševanja prodaje s pomočjo tega orodja spremenili. Potrošniki so postali bolj previdni in racionalni. Osnovni namen objave ponudbe na portalu, pridobiti nove stranke, ki se bodo vračale, pa se je izgubil. V diplomski nalogi proučujemo učinke pospeševanja prodaje z uporabo tovrstnih spletnih portalov, za potrošnike in podjetja, ki se poslužujejo tega orodja. Development and popularisation of web portals for group buying which offer high discounts for services and products has changed the attitude of costumers. First coupon purchases were impulsive, consumers were buying coupons for stock and they trusted the offers. Since web portals have been present on the market for several years now the effects of sales promotion using this tool have changed. Consumers became more cautious and rational. The basic purpose of the offer announcement on a portal to attract new clients that will return has been neglected. In the diploma thesis we study the effects of sales promotion using web portals on the consumers and companies using this tool. pospeševanje prodaje spletni portal skupinsko nakupovanje kupon popust sales promotion web portal group buying coupon discount true true false N. Pozeb Slovenski jezik Angleški jezik Diplomsko delo 2016-07-29 09:20:13 2016-09-22 14:23:55 2022-06-26 03:05:50 2019-07-11 12:15:18 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.738.5:339.371.4(043.2) 20172566 URN:SI:UM:DK:4ZWPS8JC UN_Pozeb_Nina_2016.pdf UN_Pozeb_Nina_2016.pdf 1 E818C4C7F6885BDDBD0D2F9F34029424 a862968c27fe62b5caae627e653b0e5878d7d26f81dd4eb4593c785b3bc35c89 f36f10ca-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=97426 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0