20.500.12556/DKUM-61343 Uporaba metod vrednostne analize pri razvoju mikrovalovne pečice The use of value analysis in microwave oven development Predmet diplomske naloge je bila definicija novega modela mikrovalovne pečice za potrebe podjetja GORENJE gospodinjski aparati, d.d., ki bi ga lahko podjetje v nadaljevanju tudi dejansko implementiralo v svoj nabor aparatov in ga plasiralo na trg. Glede na potrebe trga oziroma kupcev smo z uporabo metod vrednostne analize pokazali, da ima nov model mikrovalovne pečice s keramičnim dnom in stirrer tehnologijo distribucije mikrovalov tiste funkcije, ki jih kupci želijo in pričakujejo. Z zbranimi podatki in analizami smo določili takšen model, ki bi naj z razmerjem med vrednostjo in ceno čim bolj zadovoljil potrebe oziroma želje kar se da široke skupine kupcev. The main subject of this diploma thesis was definition of a new model of a microwave oven for company GORENJE gospodinjski aparati, d.d., which could be later actually implemented into the range and introduced to the market. We used methods of value analysis to show that new microwave oven model with ceramic bottom and stirrer technology has functions required and demanded by buyers. We have chosen the best possible variant, which should fulfill requests and requirements of buyers according to the data collected by market research and survey. vrednostna analiza mikrovalovna pečica razvoj trg kupec cena vrednost funkcije konkurenca snovanje kakovost marketing value analysis microwave oven development market buyer price value functions competition design quality marketing true true false [D. Škoflek] Slovenski jezik Angleški jezik Diplomsko delo 2016-08-01 17:31:46 2016-09-09 11:36:08 2022-06-26 03:06:10 2019-07-11 12:17:31 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.562.4:683.958(043.2) 20201494 URN:SI:UM:DK:WNDP37UP UN_Skoflek_Dejan_2016.pdf UN_Skoflek_Dejan_2016.pdf 1 82FA1858F64DCEA323D3DE339ED758C1 e7191eaf200fdf350a3b171b427dd2697acd2fc152dd4a3e450df7f0d1d2bc47 5d33dd18-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=103181 Fakulteta za strojništvo 0 0 0