20.500.12556/DKUM-61477 Uspešnost izvajanja evropskega projekta »Dvig prepoznavnosti in tržne uspešnosti integrirano pridelane zelenjave in sadja 'Najboljše iz Istre'« Kmetijske zadruge Agraria The successful implementation of the European project "Raising the visibility and market performance of integrated grown vegetables and fruits ‘The best of Istria’ of Agricultural Cooperative Agraria” Organizacije za svoj nastop na trgu morajo oblikovati komunikacijsko strategijo, s katero določijo, kdo so ciljne skupine, preko katerih komunikacijskih kanalov in s katerimi orodji bodo komunicirale z njimi, prepoznati priložnosti in nevarnosti na trgu, poznati svoj položaj na trgu in kako bodo zastavljene poslovne in prodajne cilje uresničevale skozi vnaprej skrbno načrtovane strategije. Strategije, ki smo jih zapisali v projektu predstavljenem v diplomskem delu so bile zastavljene tako, da smo ne le dosegli, vendar presegli zastavljene cilje. Načrtovano15-odstotno rast prihodkov od prodaje smo zvišali na 68,95 % in se predstavili na več dogodkih kot smo si začrtali ter tako presegli zastavljena cilja projekta. Corporations should create communication strategy, in which they identify their target market, choose communication channels and tools they will use to communicate with their target markets, identify opportunities and risks in the market, identify their place in the market and ways to achieve their desired business goals through planned strategies. Strategies planned in the project presented in this thesis have been set in a way that we have not only achieved desired goals, but we have exceeded them. We increased a planned 15 percent growth in profits from sales, to 68,9% and we participated at many more events than originally anticipated, and by that we exceeded both planned project goals. tržno komuniciranje marketinški splet komunikacijska strategija komunikacijska orodja uspešno izvajanje EU projektov strategic marketing marketing mix communication strategies communication activities successful implementation of EU projects true true false N. Maherl Slovenski jezik Angleški jezik Diplomsko delo 2016-08-08 19:21:23 2016-09-22 14:19:03 2022-06-26 03:06:50 2019-07-11 12:21:12 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.766:658.8(043.2) 20123670 URN:SI:UM:DK:HWZCKJQV UN_Maherl_Nina_2016.pdf UN_Maherl_Nina_2016.pdf 1 08806D3B265EC4756562270AF6E1EAAD 16f21f13b27fd28d7549305404920b8483fd2c240fec44384279bb6a478f250e fb58d882-7c0c-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=97998 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0