20.500.12556/DKUM-61604 PRIMERJAVA POSLUŠANOSTI KOMERCIALNIH RADIJSKIH POSTAJ COMPARISON OF RATINGS OF COMMERCIAL RADIO STATIONS V diplomskem delu smo proučevali poslušanost radijskih postaj. V teoretičnem delu diplomskega dela smo najprej predstavili delovanje radia, njegove specifike ter dejavnike, ki ga zaznamujejo. V praktičnem delu naloge smo primerjali dve komercialni radijski postaji. S pomočjo ankete, ki smo jo izvedli med poslušalci, smo poleg osebnih prefernc poslušalcev, ugotavljali tudi prednosti in pomanjkljivosti obeh radijskih postaj. Ugotovili smo, da je glavna prednost komercialne radihjske postaje Radia CITY, kvaliteta lastno proizvedenega programa, med tem ko je glavna prednost komercialne radijske postaje Radia NET FM tip popularne glasbe, ki je komercialna radijska postaja Radio CITY ne predvaja. In this thesis, we studied the ratings of radio stations. In the theoretical part of the thesis we first presented concept of the radio, its specifics and factors radio is determined by. In the practical part of the study, we compared two commercial radio stations. Through the survey, which was conducted among the audience, in addition to personal preferences listeners, we also assessed the strengths and weaknesses of the two radio stations. We found that the main advantage of commercial radio station Radio CITY is the quality of own produced program, while the main advantage of commercial radio station Radio Net Radio FM is type of popular music that commercial radio station Radio CITY is not playing. radijska postaja poslušanost radia dejavniki poslušanosti radio station radio ratings rating factors true true false S. Auer Slovenski jezik Angleški jezik Diplomsko delo 2016-08-11 15:38:34 2016-09-09 07:52:20 2022-06-27 03:05:57 2019-07-11 12:26:58 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77:654.195(043.2) 20150038 URN:SI:UM:DK:2AVDPMGD UN_Auer_Sandra_2016.pdf UN_Auer_Sandra_2016.pdf 1 11FF24A16AD25890D1A6DA8B54023C5C 726aab3455abdc22649922284ec7c8fcde517b898b08d6fe5bb0b9b38cb59d3f 116d9541-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=99402 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0