20.500.12556/DKUM-61950 Body shaming – reprezentacija vizualne podobe v oglasih Top Shop-a Body shaming – representation of visual image in the advertisement of Top Shop Diplomska naloga se osredotoča na problem 'body shaminga' oziroma zasramovanja telesa, ki se pojavlja predvsem zaradi pritiskov medijev in družbenih meril. V nalogi bomo razpravljali o reprezentaciji moškega in ženske v medijih ter o njuni samopodobi, obrazložili pojem 'body shaming' in pojasnili njegov problem, ter zaradi njegove spornosti govorili o oglaševanju in etiki. S metodo analize vsebine bomo na primeru oglasov Top Shop ugotovili, koliko slik se povezuje z 'body shamingom', ugotovili ali se res več oglasov nanaša na žensko telo in preverili ali so res vsi analizirani oglasi skladni s Slovenskim oglaševalskim kodeksom. The thesis focuses on the body shaming problem that appears mostly because of media pressure and high social standards. We discuss the representation of men and women in the media, their self-esteem, we explain the term body shaming and try to resolve the ethical issues that give rise to it. We try to locate the problem in the context of advertising practices and advertising ethics that are supposed to regulate them. By conducting content analysis using the Top Shop advertisements as the basis, we determine how many pictures can be related to body shaming, discover if more ads really refer to women and check whether all analyzed ads comply with the Slovenian advertising code. body shaming samopodoba reprezentacija Top Shop body shaming self-esteem representation Top Shop true true false M. Zorko Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-08-19 13:13:27 2016-09-06 14:17:31 2022-06-28 03:07:03 2019-07-11 12:38:40 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.74:659.148%(043.2) 20178966 URN:SI:UM:DK:CMZPWEMD UN_Zorko_Monika_2016.pdf UN_Zorko_Monika_2016.pdf 1 D1CA98F8866C4C81813AADB91A00343C 5f4c2ca8d9e9e65ddb02daa3e26194b14b1abcf6c53f15afb8d779a014c17523 0c6c0e9d-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=99120 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0