20.500.12556/DKUM-62168 NAKUPNE ODLOČITVE SLOVENSKEGA POTROŠNIKA PRI NAKUPU V TRGOVSKI VERIGI SPAR PURCHASE DECISIONS OF SLOVENIAN CONSUMER BUYING IN THE SPAR RETAIL CHAIN Obravnavamo področje nakupnih odločitev potrošnikov, ki nakupujejo v trgovski verigi Spar Slovenija d.o.o.. Predstavljamo potrošnika v njegovi vlogi in dejavnikih, ki vplivajo nanj. Opredeljujemo potrošnika, dejavnike, procese in odločitve, ki vplivajo na nakup, ter jih podrobneje razdelamo. Opredeljujemo tudi trenutne trende in trende v prihodnosti. Zanima nas potrošnik in njegova izhodišča za nakup. V ospredju se nam vedno pojavlja kupec, ki bodisi deluje kot potrošnik, porabnik, bodisi kot kupec in ne porabnik. We deal with purchase decisions in Spar Slovenija d.o.o. retail chain. We will explain who the consumer is and which the key elements that initiate purchase decisions are. The theoretical part provides us with the description of the consumer and consumer behavior while making decisions when buying products. We will describe the main factors, processes and elements influencing the consumer. We will also describe the current trends and trends in the future. We are especially interested in purchase platforms. Our main focus is always the consumer and the consumer needs. Nakupne odločitve nakupni proces dejavniki vplivanja na nakup cena država porekla promocije izkušnje z izdelkom zdravstvena varnost izdelka priporočila prijateljev in znancev kvaliteta embalaža storitve prodajnega osebja blagovna znamka oglaševanje okus označevanje izdelkov izgled prodajnega mesta kupec potrošnik Spar Slovenija d.o.o. spletna trgovina trendi nakupovanja marketing prodaja segmentacija Purchase decision buying process factors influencing the purchase price country of origin promotion experience with the product health care product recommendations from friends and acquaintances quality packaging services sales force brand advertising taste product labeling appearance sales center customer consumer Spar Slovenia online store shopping trends marketing sales segmentation true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2016-08-23 16:42:07 2016-10-06 08:48:30 2022-06-28 03:08:14 2019-07-11 12:46:03 2016 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7731475 URN:SI:UM:DK:P4GVF5E5 UN_Gosar_Tina_2016.pdf UN_Gosar_Tina_2016.pdf 1 99DBB6A4B70ECDDB00EBDD81FE7F4BA2 77cae1ef019307428afa21aca225b9f2a65062d596f77f82c76ce56d506185c7 16ed17db-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=99664 Fakulteta za organizacijske vede 0 0 0