20.500.12556/DKUM-62227 E-POŠTNO OGLAŠEVANJE V SPLETNI TRGOVINI PANTHERA.SI EMAIL ADVERTISING ON THE ONLINE SHOP PANTHERA.SI V sklopu diplomskega dela je izvedeno e-poštno oglaševanje v spletni trgovini Panthera. E-pošta nudi možnost neposrednega oglaševanja in tudi vzdrževanja odnosov z obstoječimi kupci. E-poštno oglaševanje velja za enostaven in ugoden način spletnega oglaševanja, kljub temu pa se za takšno oglaševanje ne odloči veliko mikro in malih podjetij. Diplomsko delo se začne s predstavitvijo e-poštnega oglaševanja, ki zajema predstavitev področij, ki so pomembna za njegovo uspešno izvedbo. V praktičnem delu naloge je s pomočjo orodja MailChimp izvedenih nekaj oglaševalskih kampanj. Vzpostavljen je tudi račun Google Analytics z namenom sledenja uspešnosti. Pozornost je namenjena transakcijskim sporočilom in sporočilom, ki se pošiljajo na osnovi dogodkov. Slednja tipa e-poštnih sporočil sta posebej pomembna pri vzdrževanju odnosov z obstoječimi kupci. V nalogi je ugotovljeno, da e-poštno oglaševanje ni vedno preprosto za izvedbo in da preprostost oz. zahtevnost načeloma izvirata iz skupnega interesa podjetja in kupcev. e-mail advertising, MailChimp, micro and small company e-poštno oglaševanje MailChimp mikro in majhna podjetja In the thesis the e-mail advertising campaign in online shop Panthera is presented. E-mail provides possibility for direct advertising and also to maintain relations with existing customers. E-mail advertising is often considered as easy and cheap choice of online advertising. At the same time it is not often used within micro and small companies. In thesis it is first presented the e-mail advertising including significant areas which are important for effective implementation. In practical part are presented campaigns that has been sent with tool Mailcimp. For tracking success it is used Google Analytics. Attention is also dedicated to transacition and trigger based e-mails which are especially important when it comes to customer retention. In thesis is concluded that e-mail advertising is not always simple to realize and that reason often lies in shared interest between company and customers true true false J. Studenčnik Slovenski jezik Angleški jezik Diplomsko delo 2016-08-24 12:06:52 2016-09-21 14:37:34 2022-06-28 03:08:32 2019-07-11 12:48:13 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.773.3:659.11(043.2) 19996182 URN:SI:UM:DK:W0RZ8ZRN UN_Studencnik_Jure_2016.pdf UN_Studencnik_Jure_2016.pdf 1 621F70B453A7D04469EFCDE16A95F080 afb22ab9455341510709203fc7c2d911f5f66ab82092e34b62f1c45eba1da3db 24af3e8a-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=100316 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0