20.500.12556/DKUM-62360 ČASNIK VEČER SKOZI ZGODOVINO IN PROJEKCIJA NJEGOVE KOMUNIKACIJSKE PRIHODNOSTI NEWSPAPER VEČER THROUGH ITS HISTORY AND PROJECTION OF ITS FUTURE IN COMMUNICATION Časopisi kot množični mediji so vse od svojega nastanka v zgodnjem 17. stoletju znatno zaznamovali družbo. Opravljajo pomembno vlogo »psa čuvaja«. Vendar se časopisi soočajo z največjo krizo doslej. Večer, eden najpomembnejših slovenskih dnevnikov, ni izjema. Krizo tiska so po večini povzročili konkurenca elektronskih medijev, stalno poglabljanje komercializacije tiskanih medijev in globalna ekonomska kriza. A če so časopisi kot je Večer na robu izumrtja, dobro informirani državljani pa temelj demokracije, je situacija več kot zaskrbljujoča. V poplavi novic na spletu današnji potrošnik novic namreč toliko bolj potrebuje nasvet, napotilo in moralni kompas. Pa bo Večer znal izkoristiti prednosti konvergence medijev in našel zmagovito komunikacijsko strategijo? Newspapers as mass media have significantly shaped our society from their arrival in the 17th century. They have been given the important role as “watch dogs”. However, newspapers are facing their biggest crisis ever. Večer, one of the most important Slovenian daily newspapers, is not an exception. The crisis of the press has been caused mostly by the competition of new electronic media, ongoing commercializing of the print media and the global economic crisis. But if newspapers as Večer are facing extinction and good informed citizens are the foundation of democracy, the situation is downright alarming. In the overwhelming sea of news online, the news-consumer of today needs more than ever guidance, advice and a moral compass. But will Večer know how to use the advantages of media convergence and find the winning communication strategy? kriza tiska časopisi kakovostno novinarstvo konvergenca medijev press crisis newspapers qualitative journalism media convergence true true false I. Selan Slovenski jezik Angleški jezik Diplomsko delo 2016-08-25 20:01:00 2016-09-13 14:31:14 2022-06-29 03:07:59 2019-07-11 12:52:46 2016 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.774:070(043.2) 20115990 URN:SI:UM:DK:VXXABULL UN_Selan_Igor_2016.pdf UN_Selan_Igor_2016.pdf 1 D22C1A8C99EA11FAB65A5F7539AAC129 fba75c598da535f5ec008ab8c5420dde150f6afdb30d60f5e0292cc629378eae 2144872c-7c0d-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=100145 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0